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bente
Obama’s way around mainstream media

March 8th, 2009 by bente

She was trying to make sure media (literally) used the “right” image of Barack Obama during the campaign. Jodi Williams was one of the many young brains behind Barack Obama’s media campaign.

Jodi Williams, who was part of Barack Obama's press team in the presidental campaign. (Photo: Bente Kalsnes)

I met her at the Digital News Affairs conference in Brussels to talk about the digital changes in campaigning and dealing with the media. She had no doubt that all the new digital tools made it easier for political candidates to communicate independently from mainstream media, on their own platforms. [Read more]

Paul Bradshaw
US election coverage – who’s making the most of the web?

November 4th, 2008 by Paul Bradshaw

Elections bring out the best in online journalism. News organisations have plenty of time to plan, there’s a global audience up for grabs, and the material lends itself to interactive treatment (voter opinions; candidates’ stances on various issues; statistics and databases; constant updates; personalisation).

Not only that, but the electorate is using the internet for election news more than any other medium apart from television (and here are some reasons why).

PaidContent has a good roundup of various UK editors’ views, and decides blogs, Twitter and data are the themes (more specifically, liveblogging and mapping). [Read more]

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