Oct 6, 2009
October 6th, 2009 by malcolmcoles
National UK newspapers had 1,665,202 followers of their Twitter accounts at the start of October – an increase of 193,266 on September 1st (when they had 1,471,936).
The rate of growth has slowed, however. This is a monthly increase of 13.1%, compared with 17% from August 1 to September 1, and also from July 1 to August 1.
What’s more, 151,555 of the increase (or 78% of the total) is down to just one account – that of @guardiantech (which owes its popularity to its place on the Twitter Suggested User List). Indeed, of the 131 accounts I’m tracking, 51 have fewer followers than me (@malcolmcoles)!
You can see the full table here, or below (although the iframe isn’t behaving properly, so you’re better off clicking here).
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Aug 26, 2009
August 26th, 2009 by malcolmcoles
Aug 5, 2009
August 5th, 2009 by malcolmcoles
Visitors to UK newspaper sites look at an average of 2.5 pages a day, according to data from Alexa. But 62.8% of users look at just one page (figures originally posted here).
In terms of daily page views per user, the Sun (4 pages), Guardian (3.1) and Telegraph (2.9) are above average. Visitors to the Mail site look at just 2.4 pages a day – so while the Mail may have come top in the July ABCe figures, maybe its large number of overseas visitors aren’t staying to look round the site.
Stickiness of UK newspaper sites
- Better than average figures are in bold.
- The bounce rate is the percentage of visits that consisted of just one page (so a low number is good).
- These figures are 3-month averages. These change on a daily basis at Alexa – so they may have altered slightly by the time you check. Click the papers’ names to see the current data.
- The overall average at the bottom is a simple average – it has not been weighted by traffic.
Page views vs bounce rate
The table is ranked by daily page views per user. The bounce rate is another measure of stickiness. It doesn’t exactly correlate with page views, as papers may have differing proportions of loyal, engaged users who visit lots of pages. The more pages that these users visit, the better the page view figure – but they won’t affect the bounce rate.
The Telegraph has a worse bounce rate than the sites near it in the table, perhaps because the great success with its Digg tool doesn’t always lead to multi-page visits?
Using Alexa data
There are issues with using Alexa data like this as it underrepresents UK users, who may have differing usage patterns to other visitors. However, as it seems to underrepresent them more or less equally, the rankings should be OK even if the absolute figures are all out by the same margin.
Nov 13, 2008
November 13th, 2008 by Paul Bradshaw
@Guardiantech accounts for 78% of the growth in national newspaper Twitter accounts
