Nestle’s social media car crash over Greenpeace’s Kit Kat video continues – this time on its Facebook fan page. Background here. Follow-up to my previous video above.
Background; Transcript: Nestle staffer 1: “Greenpeace have done a viral video attacking our sourcing policy. I do so hope people don’t pass it on and it becomes a huge viral hit.” Nestle staffer 2: “Yes. I know what will stop people passing it around and it becoming a huge viral hit: get YouTube to take it down for alleged copyright
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As you have probably worked out, this year’s Online Journalism students have been building up towards launching an environmental news website. This week the site went public, and I thought I’d take the opportunity to reflect on the lessons learned so far… The Background The site is the final year project of two final year journalism degree students – Azeem
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Andrew Davies writes for the Greenpeace blog Making Waves
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