As an industry, online publishing has gone through a series of obsessions. From ‘Content is King’ to information architecture (IA), SEO (search engine optimisation) to SMO (social media optimisation). Most people’s view of online publishing is skewed towards one of these areas. For journalists, it’s likely to be SEO; for designers or developers, it’s probably user experience (UX). As a
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Elsevier, the Dutch scientific publisher, has announced details of their grandly titled Article of the Future project. Their prototypes, published at http://beta.cell.com, are the result of what Emilie Marcus, Editor in Chief, Cell Press called, “…a challenge to redesign from scratch how to most effectively structure and present the content of a traditional scientific article in an online environment.” Prototypes
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