Dwayne Spradlin is CEO of InnoCentive, a company which has been building and managing crowdsourcing platforms since 2001. I asked him what news organisations could learn from InnoCentive’s experiences: News organizations are at a turning point right now. The problem is that publishers have yet to find an online advertising model that can compensate for the shift from paid to free
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Karthika Muthukumaraswamy on how crowdsourcing experiments in journalism need to learn from their commercial counterparts – and how the end results could bring financial rewards for everyone. The crowd has done a great deal for journalism: it has counted the number of SUVs on the streets of New York City, determined Bill Clinton’s financial impact on Hillary Clinton’s campaign, and offered
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