I recently heard a newspaper chief editor say something quite shocking. I attended a meeting arranged by the Norwegian consortium New Media Network where the chief editor of the second biggest national tabloid in Norway, Dagbladet, was to give a speech. And believe it or not, chief editor of Dagbladet, Anne Aasheim, said: “I have been a media executive for
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What could possibly be common between a detailed account of America’s historic role in Middle East peace and a story about urban acrobats leaping across buildings in London and Beirut? Perhaps, the way in which you choose to tell them. Designed to look and read like a magazine, complete with the swishing sound that accompanies each turn of a fascinating
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Try new stuff! If it doesn’t work, just stop doing it. Then move on and try something else. That’s what Mackenzie Warren, director of content at Gannett Digital (that’s the digital division of what’s currently the USA’s largest media company), advised a group of Norwegian media executives at the Norwegian Institute of Journalism this week. Now, let me first point
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German regional publisher WAZ just launched its new flagship website, Der Westen. New features include geotagging, blogs and keyword filtering, monitored from a futuristic-looking newsroom. Martin Stabe has the details. The concept, writes Der Spiegel, is to let users choose the centre of their world, their perspective on news. Der Westen then provides content around it. The FAZ today has
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