Last week Karl Schneider, Reed Business Information’s Editorial Director, spent an hour chatting with students in my Online Journalism class. Most of it is available on video here, but of particular interest to me was a point Karl made about how Reed separated its online advertising into a separate company very early on, and are now reaping the benefits (embedded
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Here are 2 very interesting videos from a recent talk by Karl Schneider, Head of editorial development at B2B publisher Reed Business Information, at UCA Farnham. In the first Schneider takes a look at how the typical journalist’s day has changed – I particularly like the concept of previously only ’20%’ of a journalist’s activity being visible, and 80% invisible, but
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