Has Bild stumbled upon a clever business model for news?
German newspaper Bild is “looking to expand without the expense of actually hiring new reporters,” reports The Guardian:
“Bild has joined up with discount supermarket chain Lidl to sell a basic digital camera to a legion of citizen journalists, who the tabloid hopes will contribute images to its coverage.
“”We can’t cover everything,” said Michael Paustian, a Bild managing editor. “We think it is an advance for journalism.”
“The pocket-sized camera has 2GB of memory, can shoot still pictures and video, and costs €69.99 (£60). It comes with software and a USB port that allows “reader-reporters” to upload content directly to editors who will be assigned to review it for publication.”
Predictably, the coverage has focused on the citizen journalism angle and the fears over standards and privacy…
But the real news here, I think, is that Bild may have stumbled across an interesting business model for news. [Read more]
