That’s the question posed by David Naylor, who says he was told by a “UK Search Marketer” that “they’d been offered (and had paid for) links from the website of a major UK newspaper. At £15,000 it was an expensive buy, but with the national newspaper sites being such huge authority hubs they felt it was worth the money.” Naylor’s post
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External links / linking out – which stage of denial are you at? There are 7 before you reach a sensible place …
Here’s a real poser: when writing for the web do you think you should include links within an article, or leave it till afterwards? I used to teach students to link within an article if they mentioned a specific report or piece; but to leave more general links (e.g. organisations, topics, explanations, etc.) at the end. Do links in an
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