Journalism.co.uk have a list of this year’s “leading innovators in journalism and media”. I have some additions. You may too.

Nick Booth

I brought Nick in to work with me on Help Me Investigate, a project for which he doesn’t get nearly enough credit. It’s his understanding of and connections with local communities that lie behind most of the successful investigations on the site. In addition, Nick helped spread the idea of the social media surgery, where social media savvy citizens help others find their online voice. The idea has spread as far as Australia and Africa.

Matt Buck and Alex Hughes

Matt and Alex have been busily reinventing news cartoons for a digital age with a number of projects, including Drawnalism (event drawing), animated illustrations, and socially networked characters such as Tobias Grubbe.

Pete Cashmore

Mashable.

Tony Hirst

Tony has been blogging about mashups for longer than most at OUseful.info, providing essential help for journalists getting to grips with Yahoo! Pipes, Google spreadsheets, scraping, and – this week – Google App Inventor.

Adrian Holovaty and Simon Willison

I’m unfairly bunching these two together because they were responsible – with others – for the Django web framework, which has been the basis for some very important data journalism projects including The Guardian’s experiment in crowdsourcing analysis of MPs’ redacted expenses, and Holovaty’s Everyblock.

Philip John

Behind the Lichfield Blog but equally importantly, Journal Local, the platform for hyperlocal publishers which comes with a raft of useful plugins pre-installed, and he runs the West Midlands Future of News Group.

Christian Payne

Documentally has been innovating and experimenting with mobile journalism for years in the UK, with a relaxed-but-excitable on-screen/on-audio presence that suits the medium perfectly. And he really, really knows his kit.

Meg Pickard

Meg is an anthropologist by training, a perfect background for community management, especially when combined with blogging experience that pre-dates most of the UK. The practices she has established on the community management front at The Guardian’s online operations are an exemplar for any news organisation – and she takes lovely photos too.

Chris Taggart

Chris has been working so hard on open data in 2010 I expect steam to pour from the soles of his shoes every time I see him. His ambition to free up local government data is laudable and, until recently, unfashionable. And he deserves all the support and recognition he gets.

Rick Waghorn

One of the first regional newspaper reporters to take the payoff and try to go it alone online – first with his Norwich City website, then the MyFootballWriter network, and more recently with the Addiply self-serve ad platform. Rick is still adapting and innovating in 2010 with some promising plans in the pipeline.

I freely admit that these are based on my personal perspective and knowledge. And yes, lists are pointless, and linkbait.

Here’s a bit of fun for a Friday. Here are 9 types of Twitter user that I reckon exist – you might be able to think of more. I’ve not included spammers and bots because, not existing, they won’t be reading this. So… which one are you?

The Conversationalist

You follow a couple dozen people who mostly follow you back. Most of your tweets start with @. Twitter is the new Facebook to you.

The Polymath

You follow a few thousand people. Twitter is just one big pool of potentially interesting stuff to you, and you’re followed largely by people who feel the same way. Most of your tweets start with RT. Twitter is the new Google Reader to you.

The Networker

You follow a few hundred people, most of whom work in your industry or you know professionally. You try to keep track of most of what they’re saying and your tweets are a mix of replies, retweets and remarks. Twitter is the new LinkedIn for you.

The Broadcaster

You follow half a dozen people who either work with you, or are actually you on another Twitter account. Most of your tweets come from Twitterfeed and end with three dots and a URL. The @ sign never appears in your Twitter stream. Twitter is the new blog for you. With comments disabled.

The Fan

You follow a couple dozen people, mostly DJs and TV personalities, who all ignore your @ messages. You found out about Twitter on the radio and although you talk to your friends about it, you don’t talk to your friends on it. Twitter is the new gossip magazine for you.

The Experimenter

You probably plugged your plant into Twitter or something. It sounded like a good idea at the time.

The Marketer

You follow a few thousand people but never read anything that they say. Your biography includes WORDS IN CAPITALS and reads like you vomited up a pile of business cards. A few hundred people have followed you back by mistake. To you, Twitter is the new email newsletter.

The Misanthrope

Your updates are protected. You never let anyone see your updates. Actually, you never post any updates but no one knows that. Your Twitter account exists purely to annoy people – to you, it’s the new ‘Do Not Disturb’ sign.

The Dabbler

You heard about Twitter on TV, signed up to the site, posted one tweet and wondered why nothing happened. You’ve since forgotten all about it but in 9 months time one of your friends will start following you and it will all make sense. Twitter is the new Friends Reunited to you.

What kind of Twitterer are you?(online surveys)

I’m currently writing a chapter on blogging for a book on online journalism [UPDATE: Now published]. It includes 12 typical blog post types to kickstart ideas. Here are the examples I came up with – I’d welcome any more:

UPDATE: Also available in Japanese.

Point 6 UPDATED January 20 2012 in response to this blog post (I’m now wondering: was that linkbait? ).

1. Respond to something elsewhere on the web: the best way to start blogging: simply link to something elsewhere that you feel is interesting, or (better) that you disagree with. If you make a constructive response to what someone else has posted, for example, you can start a useful inter-blog dialogue. You might add links to evidence that challenges what the original post says, for example. In its most simple form, when you simply post useful links, this is called ‘link journalism’.
2. Suggest an idea: for a story or for a way of doing things. Invite reaction and suggestions – and don’t expect people to come to you: approach people you might otherwise be shy of asking, and invite them to respond on the comments. Ideas can travel very far, so can be very effective in attracting readers.
3. Interview someone: a straightforward and easy way to create a post. An email interview can work well, but if you can put an audio or video recording on the site that often adds value. If you are interviewing a busy person it helps if you limit your questions or, if you’re asking for their advice, specifically ask for their ’3 tips on…‘ or ’5 things I know about…’. You can even turn this into a series of interviews with the same theme.
4. Blog an event: attend a relevant event – a conference, meeting, public talk, demonstration, or even just a conversation – and write about it. If you have access to the internet during the event you can even ‘liveblog’ it by starting a post as soon as you have something to report and adding updates or new posts as the event progresses. Ambitious bloggers can use liveblogging tool CoveritLive.
5. Ask a question: this typically only works once you’ve established a readership and generated goodwill by contributing yourself on your blog and in comments on other blogs, or if it’s for a worthy cause. But it can be very effective in generating useful information. Taken further, you can use free online polling tools such as PollDaddy and SurveyMonkey to conduct a larger survey.
6. Pick a fight: there are two ways you can pick a fight on your blog – one good, and one bad. The bad variant is called linkbaiting (although the term covers a broader range of practices), and is done by bloggers seeking traffic or attention, typically by loudly criticising a popular blogger in the hope that they’ll respond, sending links and readers in your direction. The result tends to be lots of noise, and not much insight. The good variant, by contrast, starts with two things: constructive criticism, and a desire to gain insights rather than attention. If you are to criticise another blogger, then, it is worth considering if it will be seen as ‘bait’ or a constructive and valuable debate. Done well, a genuine argument between two bloggers can generate insight and bring factions to compromise. You can also pick a fight with a company or brand, and mount a campaign to instigate change.
7. Reflect on something: it might be something that happened to you this week, a decision or choice that you made, a lead for a story, or anything else. Why did it happen? What are the implications? What did you learn? Keep it open so others can contribute their experiences or insights.
8. Do something visual: take photographs and/or video footage as you travel along a particular route. Explain them, ask questions, include relevant links. Or draw sketches and photograph them.
9. Review something: try to make it useful – include links to further information, quote from (and link to) other reviewers.
10. Make a list: Lists are enormously popular on the web, frequently topping websites’ ‘most shared’ lists. It may be anything from ’5 ways to tie a knot’ to ‘The 100 best albums by women’. A good tip for your first post is to make a list of the top 10 blogs in your subject area – a useful task for yourself while also making them aware of your existence.
11. Write a how-to: in his book Click, Bill Tancer notes how one of the most popular types of search query is ‘How do I..?’ or ‘Why do..?’ Tutorials also frequently top websites ‘most-shared’ lists and can be enormously useful in generating goodwill in your sphere – not to mention attracting comments that then add to and improve your knowledge of the subject.
12. Let someone else post: if you find someone with particular expertise or experience, invite them to write a ‘guest post’ on a particular subject. Even if they already have their own blog, they will probably appreciate the opportunity to reach a new audience, or to write in a different context, and again it will improve your own knowledge.

Are there any other typical blog post styles you can think of?

To mark 1000 posts on this blog, I thought I’d reflect on what I’ve learned since post #1.

UPDATE: Now available in German, Spanish, Hebrew, and Portuguese.

UPDATE 2: I’ll be posting further ’1000 things’ via Twitter – you can find them with this search or this RSS feed.

1. Blogging is not ‘writing a blog’. Blogging is linking and commenting. Any writing is a bonus.
2. Regular posting is important…
3. But quality posting is even more important. Spending a week or more on a single post can be one of the most important things you ever do.
4. First knowledge, then analysis, then ideas.
5. A picture is worth a thousand words. More importantly, a picture is worth a thousand words in two hundred countries. The fact that readers don’t need to speak English to understand what you’re communicating can make a word-free post – or at least one with a good image – your most successful one.
6. For similar reasons, video works. It may not be search engine-friendly, but if people can embed it the word is more likely to spread.
7. When video meets conversation, good stuff can happen.
8. Everyone looks ugly on video. Get over it.
9. Online video is not online TV
10. Podcasts work better when there’s more than one of you
11. It takes time. Sometimes years. Persistence counts.
12. Being early matters
13. A big idea travels far
14. Pingback/trackback is a wonderful thing, a form of distribution news websites are still struggling to match. What can be more interesting than someone who is interested in you?
15. Cliques and old boys’ networks exist in the blogosphere too
16. We are too fucking Anglo-American
17. Language is a massive barrier (but having multilingual friends helps – see updates at top of post)
    
18. BASIC principles matter
19. Social bookmarking makes researching a post much easier
20. The best reason to blog is not to show everyone else what you know, but to find out what everyone else knows
21. RSS is one of the most undervalued technologies in the world. Once you understand what to do with it, you can bring the world to your desktop, your mobile, and your blog, and vice versa.
22. A blog doesn’t open doors for you, it just gives you the idea to try knocking.
23. When people Google you, it saves a lot of time explaining things.
24. Blogs are just one part of a social media ecology. Half the stuff that used to go on this blog now goes on Twitter; more goes on Delicious; and some on Flickr and on Seesmic.
25. Don’t get me started on FriendFeed, Plurk, Jaiku, etc.
26. Humour is effective, but not everyone will get it
27. I seem to like linking on verbs
28. Streaming live video from your mobile is a pretty amazing thing when you think about it
29. Streaming live video from your mobile uses up your battery quickly
30. Web browsing on your mobile also uses up your battery quickly
31. If you’re moblogging an event, bring a power lead, an extension lead – and a spare phone
32. The N95 kicks iPhone‘s ass
33. (But I’m prepared to be persuaded otherwise)
34. WordPress plugins are addictive
35. Firefox extensions are addictive
36. Signing up for beta web services is addictive
37. I don’t really care about Twitterspam
38. A simple, fun idea can be around the world in minutes
39. If you want to campaign against something, you already have the technology
40. If you want a service, create it yourself
41. Google is the biggest popularity contest in the world
42. When you realise you don’t have a readership – you have a community – then you also realise you can mobilise, and get things done.
43. Technology is easy; community is hard
44. Meeting in person is important: I read blogs by people I’ve met much more often than those I haven’t
45. Geography still matters
46. Birmingham has a lot of bloggers
47. Liveblogging and Twitter-blogging are not the same thing
48. Privacy is a fluid concept: just because it’s in the public domain doesn’t mean it’s not private
49. WordPress.com is better than Blogger
50. WordPress.org is better than WordPress.com (see Thing 34)
51. Content is not king.
52. Conversation is king.
53. Conversation is the kingdom.
54. We shouldn’t try to be the media
55. If someone is sending you a press release about something, you shouldn’t blog about it
56. As a journalist, blogging is a good way to rediscover the joy of journalism
57. Blogging is also a great way to rediscover how great having a good editor can be
58. Do what you do best and link to the rest
59. Blogs aren’t worth dying for. That’s what family is for.
60. Setting yourself a maximum number of posts per day is a good idea
61. Setting yourself a set time to look at your RSS subs every day is also a good idea
62. If you rely on third party services, prepare for the rug to be pulled from under your feet
63. If you publish the comments widget high up on your blog, more people comment
64. A blog without a comments facility is broken
65. A site that has comments, but edits or buries them, is not just broken, it’s malevolent.
66. Leave posts open ended if you want people to comment
67. Leave a post at the top of your site for more than a day if you want people to comment
68. Being transparent about your sources is not only good journalism, it’s good distribution.
69. The search engine optimisation industry is the new snake oil. I can tell you all you need to know about SEO in five minutes
70. Although it might take me another five hours to answer the resulting questions
71. If you expect to make lots of money from blogging, you are either naive, stupid, or Robert Scoble.
72. If you expect to make lots of money from blogging, don’t expect to make it through advertising
73. Being read by a few, key, people can be worth more, professionally, than having lots of visitors
74. Being frequently linked to can be worth more, commercially, than having lots of visitors
75. Beware advertisers bearing text-based gifts, or generous offerings of ‘free’ articles. Understand linkspam
76. Be aware that you have an ego
77. Be aware that everyone else has an ego
78. Unconferences are great
79. There’s only so much talking you can do. Sometimes you have to do something.
80. There should be more money available to do something
81. Ideas aren’t a problem. Knowing which ones to pursue is
82. Only 10% of Americans read blogs
83. But 26% of Americans write blogs
84. How does that work?
85. Blogs are far more ethnically representative than mainstream media
86. People may not trust the print and broadcast media, but they trust online news even less
87. The 1-9-90 rule
88. Rushing off a blog entry just before bed is a bad idea
89. Rushing off a blog entry hours before your wife goes into labour is not a good idea either
90. Some news travels faster than an aftershock
91. People don’t need managers to organise them – just connections
92. When I can record a video comment straight from my mobile phone, I’ll be a happy man
93. Don’t underestimate the power of corporatisation
94. Don’t underestimate the power of big corporations
95. Don’t underestimate the power of governments
96. If, after all this, we have to go back to living in caves and eating rats, it’ll be a real shame
97. Lists have become the biggest cliche in blogging and the most shameless tactic for getting to the top of delicious/digg/reddit.
98. But people still read them.
99. Have you bookmarked this yet, by the way?

1000. I can’t count.

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