Tagged: local newspapers

Location, Location, Location

In this guest post, Damian Radcliffe highlights some recent developments in the intersection between hyper-local SoLoMo (social, location, mobile). His more detailed slides looking at 20 developments across the sector during the last two months of 2011 are cross-posted at the bottom of this article.

Facebook’s recent purchase of location-based service Gowalla (Slide 19 below,) suggests that the social network still thinks there is a future for this type of “check in” service. Touted as “the next big thing” ever since Foursquare launched at SXSW in 2009, to date Location Based Services (LBS) haven’t quite lived up to the hype.

Certainly there’s plenty of data to suggest that the public don’t quite share the enthusiasm of many Silicon Valley investors. Yet.

Part of their challenge is that not only is awareness of services relatively low – just 30% of respondents in a survey of 37,000 people by Forrester (Slide 27) – but their benefits are also not necessarily clearly understood.

In 2011, a study by youth marketing agency Dubit found about half of UK teenagers are not aware of location-based social networking services such as Foursquare and Facebook Places, with 58% of those who had heard of them saying they “do not see the point” of sharing geographic information.

Safety concerns may not be the primary concern of Dubit’s respondents, but as the “Please Rob Me” website says: “….on one end we’re leaving lights on when we’re going on a holiday, and on the other we’re telling everybody on the internet we’re not home… The danger is publicly telling people where you are. This is because it leaves one place you’re definitely not… home.”

Reinforcing this concern are several stories from both the UK and the US of insurers refusing to pay out after a domestic burglary, where victims have announced via social networks that they were away on holiday – or having a beer downtown.

For LBS to go truly mass market – and Forrester (see Slide 27) found that only 5% of mobile users were monthly LBS users – smartphone growth will be a key part of the puzzle. Recent Ofcom data reported that:

  • Ownership nearly doubled in the UK between February 2010 and August 2011 (from 24% to 46%).
  • 46% of UK internet users also used their phones to go online in October 2011.

For now at least, most of our location based activity would seem to be based on previous online behaviours. So, search continues to dominate.

Google in a recent blog post described local search ads as “so hot right now” (Slide 22, Sept-Oct 2011 update). The search giant launched hyper-local search ads a year ago, along with a “News Near You” feature in May 2011. (See: April-May 2011 update, Slide 27.)

Meanwhile, BIA/Kelsey forecast that local search advertising revenues in the US will increase from $5.1 billion in 2010 to $8.2 billion in 2015. Their figures suggest by 2015, 30% of search will be local.

The other notable growth area, location based mobile advertising, also offers a different slant on the typical “check in” service which Gowalla et al tend to specialise in. Borrell forerecasts this space will increase 66% in the US during 2012 (Slide 22).

The most high profile example of this service in the UK is O2 More, which triggers advertising or deals when a user passes through certain locations – offering a clear financial incentive for sharing your location.

Perhaps this – along with tailored news and information manifest in services such as News Near You, Postcode Gazette and India’s Taazza – is the way forward.

Jiepang, China’s leading Location-Based Social Mobile App, offered a recent example of how to do this. Late last year they partnered with Starbucks, offering users a virtual Starbucks badge if they “checked-in” at a Starbucks store in the Shanghai, Jiangsu and Zhejiang provinces. When the number of badges issued hit 20,000, all badge holders got a free festive upgrade to a larger cup size. When coupled with the ease of NFC technology deployed to allow users to “check in” then it’s easy to understand the consumer benefit of such a service.

Mine’s a venti gingerbread latte. No cream. Xièxiè.



2011: the UK hyper-local year in review

In this guest post, Damian Radcliffe highlights some topline developments in the hyper-local space during 2011. He also asks for your suggestions of great hyper-local content from 2011. His more detailed slides looking at the previous year are cross-posted at the bottom of this article.

2011 was a busy year across the hyper-local sphere, with a flurry of activity online as well as more traditional platforms such as TV, Radio and newspapers.

The Government’s plans for Local TV have been considerably developed, following the Shott Review just over a year ago. We now have a clearer indication of the areas which will be first on the list for these new services and how Ofcom might award these licences. What we don’t know is who will apply for these licences, or what their business models will be. But, this should become clear in the second half of the year.

Whilst the Leveson Inquiry hasn’t directly been looking at local media, it has been a part of the debate. Claire Enders outlined some of the challenges facing the regional and local press in a presentation showing declining revenue, jobs and advertising over the past five years. Her research suggests that the impact of “the move to digital” has been greater at a local level than at the nationals.

Across the board, funding remains a challenge for many. But new models are emerging, with Daily Deals starting to form part of the revenue mix alongside money from foundations and franchising.

And on the content front, we saw Jeremy Hunt cite a number of hyper-local examples at the Oxford Media Convention, as well as record coverage for regional press and many hyper-local outlets as a result of the summer riots.

I’ve included more on all of these stories in my personal retrospective for the past year.

One area where I’d really welcome feedback is examples of hyper-local content you produced – or read – in 2011. I’m conscious that a lot of great material may not necessarily reach a wider audience, so do post your suggestions below and hopefully we can begin to redress that.


20 recent hyperlocal developments (June-August 2011)

Ofcom’s Damian Radcliffe produces a regular round-up of developments in hyperlocal publishing. In this guest post he cross-publishes his latest presentation for this summer, as well as the background to the reports.

Ofcom’s 2009 report on Local and Regional Media in the UK identified the increasing role that online hyperlocal media is playing in the local and regional media ecology.

New research in the report identified that

“One in five consumers claimed to use community websites at least monthly, and a third of these said they had increased their use of such websites over the past two years.”

That was two years ago, and since then, this nascent sector has continued to evolve, with the web continuing to offer a space and platform for community expression, engagement and empowerment.

The diversity of these offerings is manifest in the Hyperlocal Voices series found on this website, as well as Talk About Local’s Ten Questions feature, both of which speak to hyperlocal practitioners about their work.

For a wider view of developments in this sector, you may want to look at the bi-monthly series of slides I publish on SlideShare every two months.

Each set of slides typically outlines 20 recent hyperlocal developments; usually 10 from the UK and 10 from the US.

Topics in the current edition include Local TV, hyperlocal coverage of the recent England riots, the rise of location based deals and marketing, as well as the FCC’s report on The Information Needs of Communities.

Feedback and suggestions for future editions – including omissions from current slides – are actively welcomed.



How digital media changes are affecting local media

This article – an overview of the local media scene in the UK – appears in the latest issue of Government Gazette.

The local media are currently trying to ride through a perfect storm of change, from a decline in readers that long pre-dates the internet, to advertisers fleeing their pages in droves and a new medium that steadfastly refuses to give them the profits they enjoyed in print.

It’s a complicated picture, and anyone who pretends to blame one company, or one business model, for their demise, probably wants something. Continue reading →

What thelondonpaper’s death means for freesheets on the web

On 18 September 2009, beloved London evening freesheet thelondonpaper folded. In its wake, London Lite remains.

While the closure is part of a larger effort by owners News International to trim the fat from their portfolio and erect paywalls around profitable titles, it also speaks to the future of freesheets on the web.

Back in April, thelondonpaper re-launched their web site. What was interesting about that was that London Lite had effectively no web site. It still doesn’t — just a ‘e-edition’. Its content is “incorporated” with morning freesheet Metro.co.uk. Looking back, one has to wonder what would have happened if the money hadn’t been sank into the web presence. Would thelondonpaper still be around?

In a comment on a Guardian article about the closure, a now-former londonpaper web developer had the following to say about the redesign: Continue reading →

St Petersburg Times: cautiously embracing the web, assiduously reporting Scientology

Scientology has long been a tricky subject for journalists to cover; the corporate-structured religious movement has a reputation for litigation, against government agencies, news organisations and individuals.

Given this it is all the more interesting to consider the recent series of articles about Scientology in Florida’s St Petersburg Times, which focus on the behaviour of its leader David Miscavige and offer a counterpoint to the Church’s own line that “since the founding of the first Church of Scientology in 1954, Scientology has become the fastest-growing religion in the world.”

The Times presented the series as three large articles (totalling nearly 15,000 words, with the first article alone stacking up 6,618) published across print and web over three consecutive days, starting on Sunday 21st June. In addition the paper ran ancillary features which fleshed out elements of the main story, provided historical context, and also laid out some of the raw material which helped to underpin the series. Continue reading →

Letter to Govt. pt6: “How to fund quality local journalism”

The following is the last part of a series of responses to the government inquiry into the future of local and regional media. We will be submitting the whole – along with blog comments – to the Culture, Media and Sport Committee. This post, by Alex Lockwood, looks at:

“How to fund quality local journalism”

The bottom has fallen out of the traditional publishing business model–and with it goes the hefty dividends expected by shareholders (e.g. £48.4m in 2008 for the Trinity Mirror Group). The future of local quality journalism can only remain with the current crop of regional newspaper publishers if they radically change their expectations, and innovate.

That might not happen. If it doesn’t, they will die off, and the future of quality local journalism will take a huge – but not definitive – blow. Then the future lies with new initiatives and the local communities themselves – passionate and entrepreneurial people, only some of whom will be journalists. What about local council initiatives to publish newspapers and local information? That’s not the way to go – covered in Part 3.

But how to fund it? Here are eight suggestions for the future of local journalism funding: Continue reading →

Letter to Govt pt5: Opportunities for “ultra-local” media services

The following is the fifth of a series of responses to the government inquiry into the future of local and regional media. Andy Price looks at the opportunities for ultra-local media services. Blog comments will be submitted to the inquiry as well. If you wish to add a blog post to the submission please add a link to one of the OJB posts – a linkback will be added at the end.

Opportunities for “ultra-local” media services

Over the last few years one of the few, if not the only positive development in the regional press has been the dramatic growth of “ultra-local” or hyper local news. Often this is in the form of online participatory journalism, mixing traditional professionally produced news with a wide range of user generated content.

This has two major benefits. It grows significant traffic to newspaper websites, offering vital opportunities for revenue generation and develops the civic and democratic role of the media by allowing new avenues for discussion and debate, enhancing the local public sphere and maintaining a plurality of perspectives. It also widens and flattens the ‘market’ of news production, creating a new environment that integrates citizens as news producers in an entirely original and empowering way.

Looking at the existing geographical franchises of most regional publishers it is often the case that the local newspaper website is the only local digital platform that offers both participation and discussion of issues of civic interest. As well as the independent coverage of issues of relevance and significance to the citizen. Continue reading →

Which news sites do and don’t get a ‘last updated’ time in Google

Some news sites get a last updated time stamp in Google – and some don’t. It’s a bit of information next to the URL that says XX minutes ago and shows when the most recent story was published.

Not all news sites get it – although I can’t see any rhyme or reason (originally posted here).

Sites that do have it

The sites that do have it are: Times, Telegraph, BBC News, Express, ITN, Guardian. (Click the picture for a bigger version).

News sites with a time stamp
News sites with a time stamp

The Express could probably live without it, as I recently showed that they don’t update their site after 8am on a Sunday. Continue reading →

Letter to Govt. pt1: “The impact of newspaper closures on independent local journalism and access to local information”

The following is the first in a series of responses to the government inquiry into the future of local and regional media. We will be submitting the whole – along with blog comments – to the Culture, Media and Sport Committee. This post, by Alex Lockwood, looks at the first:

“The impact of newspaper closures on independent local journalism and access to local information”

The final views of the committee will depend on how much the inquiry sees local newspapers responsible for local journalism – a little, a lot, or completely.

Writing in the Observer on Sunday, Henry Porter pretty much called them the same thing. For many who work there, the death of newspapers is disastrous for access to local information, not least due to the historical positions those papers have held.

The closures of the Glasgow East News and Ayrshire Extra, the Black Country Mail Extra, Wolverhampton AdNews, Daventry Post and Ashby Herald, the Lincoln Chronicle, the Northallerton, Thirsk and Bedale Times, and dozens of others that have either closed or felt the swingeing impact of mergers and office cuts, are devastating for their communities. These papers have been the homes for ‘hard’ journalism – reporting of the essential court and council stories that really matter to local lives.

Los Angeles Times reporter, Joe Matthews, quoted widely on this, has made clear the dire implications for democracy of the loss of quality journalism. Matthews wrote: “Much of the carnage of the ongoing media industry can’t be measured or seen: corruption undiscovered, events not witnessed, tips about problems that never reach anyone’s ears because those ears have left the newsroom.”

Those trained ears may have left the newsroom – but are they the only ears open to the whispers of local corruption? Continue reading →