Archive for the localnews Tag

Local online news video advertising: 6 ways to monetize content

(Editor’s Note: This is the last in a three-part series on local online news video, summarizing the findings of a thesis study that examined the Minnesota media market and their use of online video. Part one looked at content and part two examined design and usability. Love to hear feedback in the comments below.) ______________________ It is clear that the
Read more…

Local online news video design and usability: What’s working, what’s not

(Editor’s Note: This is the second in a three-part series on local online news video, summarizing the findings of a thesis study that examined the Minnesota media market and their use of online video. The second focuses on design and usability. Tomorrow’s part three will explore advertising. Love to hear feedback in the comments below.) __________ In addition to yesterday’s
Read more…

Local online news video content: What’s working and what’s not

(Editor’s Note: This is the first in a three-part series on local online news video. The first focuses on content. Tomorrow’s part two will explore design and usability and part three will take a look at advertising.) Though local news sites have expanded their production of content and made great strides in technological advances on their video platforms, they haven’t
Read more…