Tag Archives: monetisation

2 videos: How social media changed the journalist’s day; and making money from content

Here are 2 very interesting videos from a recent talk by Karl Schneider, Head of editorial development at B2B publisher Reed Business Information, at UCA Farnham. In the first Schneider takes a look at how the typical journalist’s day has changed – I particularly like the concept of previously only ’20%’ of a journalist’s activity being visible, and 80% invisible, but that equation being reversed with the arrival of collaborative social media.

The journalist’s day from Stop.Frame on Vimeo.

In the second video Schneider likens online publishing to exhibitions and events, rather than traditional print and broadcasting models:

Can we make money from web content? from Stop.Frame on Vimeo.

Making money from content online – presentation

Here’s a presentation I made yesterday at the Fazeley Digital event. It’s intentionally provocative – and I’m sure you’re intelligent enough to read the real points I’m making here. Anyway, comments welcome.