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	<title>Online Journalism Blog &#187; monetisation</title>
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		<title>2 videos: How social media changed the journalist&#8217;s day; and making money from content</title>
		<link>http://onlinejournalismblog.com/2009/11/19/2-videos-how-social-media-changed-the-journalists-day-and-making-money-from-content/</link>
		<comments>http://onlinejournalismblog.com/2009/11/19/2-videos-how-social-media-changed-the-journalists-day-and-making-money-from-content/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 21:48:18 +0000</pubDate>
		<dc:creator>Paul Bradshaw</dc:creator>
				<category><![CDATA[online journalism]]></category>
		<category><![CDATA[Karl Schneider]]></category>
		<category><![CDATA[monetisation]]></category>
		<category><![CDATA[reed]]></category>
		<category><![CDATA[reed business information]]></category>
		<category><![CDATA[UCA Farnham]]></category>

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		<description><![CDATA[Here are 2 very interesting videos from a recent talk by Karl Schneider, Head of editorial development at B2B publisher Reed Business Information, at UCA Farnham. In the first Schneider takes a look at how the typical journalist&#8217;s day has changed &#8211; I particularly like the concept of previously only &#8217;20%&#8217; of a journalist&#8217;s activity being visible, and 80% invisible, but<br /><span class="read_more"><a href="http://onlinejournalismblog.com/2009/11/19/2-videos-how-social-media-changed-the-journalists-day-and-making-money-from-content/">Read more...</a></span>]]></description>
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<p>Here are 2 very interesting videos from a recent talk by <a href="http://www.fallingoffablog.co.uk/2009/07/will-marketing-go-social.html" onclick="urchinTracker('/outgoing/www.fallingoffablog.co.uk/2009/07/will-marketing-go-social.html?referer=');">Karl Schneider</a>, Head of editorial development at B2B publisher Reed Business Information, at UCA Farnham. In the first Schneider takes a look at how the typical journalist&#8217;s day has changed &#8211; I particularly like the concept of previously only &#8217;20%&#8217; of a journalist&#8217;s activity being visible, and 80% invisible, but that equation being reversed with the arrival of collaborative social media.</p>
<p><a href="http://vimeo.com/7689235" onclick="urchinTracker('/outgoing/vimeo.com/7689235?referer=');">The journalist&#8217;s day</a> from <a href="http://vimeo.com/user1292572" onclick="urchinTracker('/outgoing/vimeo.com/user1292572?referer=');">Stop.Frame</a> on <a href="http://vimeo.com" onclick="urchinTracker('/outgoing/vimeo.com?referer=');">Vimeo</a>.</p>
<p>In the second video Schneider likens online publishing to exhibitions and events, rather than traditional print and broadcasting models:</p>
<p><a href="http://vimeo.com/7653528" onclick="urchinTracker('/outgoing/vimeo.com/7653528?referer=');">Can we make money from web content?</a> from <a href="http://vimeo.com/user1292572" onclick="urchinTracker('/outgoing/vimeo.com/user1292572?referer=');">Stop.Frame</a> on <a href="http://vimeo.com" onclick="urchinTracker('/outgoing/vimeo.com?referer=');">Vimeo</a>.</p>
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		<title>Making money from content online &#8211; presentation</title>
		<link>http://onlinejournalismblog.com/2009/06/09/making-money-from-content-online-presentation/</link>
		<comments>http://onlinejournalismblog.com/2009/06/09/making-money-from-content-online-presentation/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 10:14:42 +0000</pubDate>
		<dc:creator>Paul Bradshaw</dc:creator>
				<category><![CDATA[online journalism]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[fazeley digital]]></category>
		<category><![CDATA[monetisation]]></category>
		<category><![CDATA[monetization]]></category>
		<category><![CDATA[presentation]]></category>

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		<description><![CDATA[Here&#8217;s a presentation I made yesterday at the Fazeley Digital event. It&#8217;s intentionally provocative &#8211; and I&#8217;m sure you&#8217;re intelligent enough to read the real points I&#8217;m making here. Anyway, comments welcome. Making Money from content online View more OpenOffice presentations from Paul Bradshaw.]]></description>
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<p>Here&#8217;s a presentation I made yesterday at the <a href="http://www.fazeleydigital.com/" onclick="urchinTracker('/outgoing/www.fazeleydigital.com/?referer=');">Fazeley Digital</a> event. It&#8217;s intentionally provocative &#8211; and I&#8217;m sure you&#8217;re intelligent enough to read <a href="http://onlinejournalismblog.com/2009/06/04/how-the-web-changed-the-economics-of-news-in-all-media/">the real points I&#8217;m making here</a>. Anyway, comments welcome.</p>
<div style="width: 425px;text-align: left"><a title="Making Money from content online" href="http://www.slideshare.net/onlinejournalist/making-money-from-content-online?type=powerpoint" onclick="urchinTracker('/outgoing/www.slideshare.net/onlinejournalist/making-money-from-content-online?type=powerpoint&amp;referer=');">Making Money from content online</a></p>
<div style="font-size: 11px;font-family: tahoma,arial;height: 26px;padding-top: 2px">View more <a href="http://www.slideshare.net/" onclick="urchinTracker('/outgoing/www.slideshare.net/?referer=');">OpenOffice presentations</a> from <a href="http://www.slideshare.net/onlinejournalist" onclick="urchinTracker('/outgoing/www.slideshare.net/onlinejournalist?referer=');">Paul Bradshaw</a>.</div>
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		<slash:comments>24</slash:comments>
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