News Corp’s acquisition of the Skiff e-reader platform has been widely reported in the last few hours. It’s a completely sensible move from an organisation which understands that it has to control every part of the news chain if it is to extract as much value as possible from content, advertising, and user data. Of course we’ve been here before
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I’ve just been casting my eye over the Magazine Production work of two groups of second year students on the journalism degree I teach on. In addition to design and subbing, they were assessed on ‘web strategy’ – in other words, how they approached distribution online. To give this a little context: early in the module ideas for magazines had
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Anyone interested in video on the web – and particularly making money from video on the web – should pay close attention to the partnership between MTV and MySpace, which uses fingerprinting technology to allow the broadcaster to identify video being ‘pirated’ and shared on the web. So far, so old news. The significance is this: the technology is being
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Last week I was at a magazine publishers talking about social media platforms, when it was put to me that the platform I was talking about was “mainly used by Valley types”, and why should journalists invest time in a platform when the majority of readers of more conservative titles don’t use it? It’s a recurring question – so much
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The New York Times and LinkedIn have entered into a partnership that will see LinkedIn users “shown personalized news targeting their industry verticals … and will then be prompted to share those stories will professional associates.” Meanwhile, NYT readers will see a widget directing them to LinkedIn (see image below).
Virtual intern Natalie Chillington rounds up last week’s online journalism-related news Google Google will announce a new metrics tool to measure web site audience, to rival current power players Nielsen and ComScore. Lots of debate over whether Google is making us stupid WordPress Puffbox.com announces it will be sponsoring WordCamp UK in July,bringing together around 100 devotees of WordPress in
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In the second part of this five-part series, I explore how adaptability has not only become a key quality for the journalist – but for the information they deal with on a daily basis too. This will form part of a forthcoming book on online journalism – comments very much invited. The adaptable journalist A key skill for any journalist
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A web presence without a website?
Charlotte Dunckley is a final year journalism degree students who has already launched a fanzine and is in the process of turning it into a commercially viable magazine – Things. She recently popped in for an ad hoc tutorial and I asked her about her web strategy. “I don’t have a website,” she replied. “But you have a blog?” “Yes.”
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magazines, online journalism • Tags: charlotte dunckley, comments, ebay, enterprise, facebook, flickr, fluokids, myspace, online journalism students, social networking, things magazine, viral, web 2.0, wikipedia, wikis, youtube • Comment feed RSS 2.0 - Read this post