News Corp’s acquisition of the Skiff e-reader platform has been widely reported in the last few hours. It’s a completely sensible move from an organisation which understands that it has to control every part of the news chain if it is to extract as much value as possible from content, advertising, and user data. Of course we’ve been here before
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The WSJ reports on News Corp. joining “a consortium of magazine companies that are working on creating a digital store and common technology and advertising standards to sell their titles on electronic readers, mobile devices and other digital devices. “The new venture is likely to be announced next week, according to people familiar with its plans, though it will be
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