Archive for the open innovation Tag

How news organisations can use ‘open innovation’ – interview with InnoCentive CEO Dwayne Spradlin

Dwayne Spradlin is CEO of InnoCentive, a company which has been building and managing crowdsourcing platforms since 2001. I asked him what news organisations could learn from InnoCentive’s experiences: News organizations are at a turning point right now. The problem is that publishers have yet to find an online advertising model that can compensate for the shift from paid to free
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