Tagged: partnerships

Guardian to act as platform for arts organisations

The Guardian has been talking about being ‘of the web’ rather than ‘on the web’ for some years now, with a “federated” (as some staff call it) approach to publishing which often involves either selling advertising across, or pulling in content from, other sites (disclosure: this is one of them). Its Open Platform is a technical expression of the same idea, allowing others to build things with its content – which can then take advertising with it. And its successful Facebook app shows its ability to adopt any platform that works.

Now it has announced a partnership with arts organisations – and YouTube – that demonstrates a further development of this approach.  Continue reading →

Letter to Govt. pt2: The opportunities and implications of BBC partnerships with local media

As part of a group response to  the government‘s inquiry into the future of local and regional media, Adrian Monck looks at the implications of BBC partnerships with regional media. Blog comments will be submitted to the inquiry as well. If you wish to add a blog post to the submission please add a link to one of the OJB posts – a linkback will be added at the end.

 

A long time ago, I wrote the plan to run ITV News in London (replacing LNN), modelled on the operating structure for Five News. It involved reformatting shows and cutting staffing to the bare minimum required to get on air.

Nothing wrong with that. It was a more efficient use of resources.

But it wasn’t really designed to involve the process you and I would know asjournalism. It was intended to produce a happy simulation of a television news broadcast to a standard adequate enough to satisfy regulators.

Five News shared resources – as did the new ITV London when it started – with the rest of ITN. The biggest and most expensive of these resources were the satellite trucks and needless to say, the deployment of said trucks went to the people paying the most money - ITV’s national news and Channel 4 News.

The editorial decision-making process played second-fiddle to the negotiation and horse-trading around satellite dishes, technicians’ overtime and working hours without which stories and guests (even cheaper!) couldn’t make it on air. Continue reading →

New York Times + LinkedIn = another step towards personalised news

The New York Times and LinkedIn have entered into a partnership that will see LinkedIn users “shown personalized news targeting their industry verticals … and will then be prompted to share those stories will professional associates.” Meanwhile, NYT readers will see a widget directing them to LinkedIn (see image below). Continue reading →