Tagged: paywalls

New York Times paywall: sense prevails over ideology (almost)

So, the plans for the New York Times paywall are out. I said when they were first mooted that they looked to be thinking along the right lines in allowing people to view content for free if they came via social media – but I feared that that innovation would be lost along the way.

It’s enormously encouraging to see that it hasn’t.

Why is it encouraging? For two main reasons: firstly, it recognises the importance of distribution in online publishing. If you erect an arbitrary paywall, many people will not bother to link to you because they don’t want to frustrate their friends. That not only hurts your social media traffic, it hurts your search engine ranking.

Variety magazine suffered from this so much recently, it seems, that they launched a blog outside of their paywall with an email begging other sites to link to it.

Secondly, it recognises that they need to balance quality with quantity. Online advertising has yet to settle into any sort of pattern, but metrics of engagement are rising in importance, and one of those metrics is how much traffic comes from recommendations, i.e. social media.

Another metric is, of course, how loyal a user is, how many articles they read, and how much you know about them. The subscription options will allow the NYT to gather that information too – without sacrificing the huge numbers that most advertisers will be looking for.

Curiously, the chairman of The New York Times Company is quoted as saying “A few years ago it was almost an article of faith that people would not pay for the content they accessed via the Web.”

But I don’t think they are paying just for the content. I think this system recognises that they are paying for convenience (you pay more to get the content across web, mobile and iPad than you do to get the same content on fewer platforms – and you could get all the content for free if you can bother to go through Bing), and reliability (not hitting a wall when you want to read the 21st article of the month).

In many ways it is no different to traditional subscriptions: it is the difference between paying for regular deliveries of the whole paper package, and picking up a newspaper that someone has left on the bus or the staff canteen, or borrowing one from a friend, for free.

In the past we accounted for those ‘freeloaders’ and ‘parasites’ – as we call them online – by adjusting our readership figures to reflect that every copy bought was read by 4 people. We didn’t lock down the newspapers and tell subscribers what they could do with them.

And so here we are, with the most mature, intelligent, and commercially sensible paywall model yet.

But we still have no idea if it will work…

UPDATE: Aside from the technical implementation I think Dave Winer has a point about the content proposition

Guest post: Why I escaped The Times’ paywall

In a guest post, blogger Tim Kevan explains why he resigned from The Times over the paywall

Back in early 2007 I had been practising as a lawyer for some nine years. But I’d always dreamt of living by the sea and the surf and maybe even writing a novel. I just couldn’t quite see how it could be done.When I finally sat down to write a legal thriller what popped out instead was a legal comedy about a fictional young barrister doing pupillage.

I called him BabyBarista which was a play on words based on his first impression being that his coffee-making skills were probably as important to that year as any forensic legal abilities he may have. I wrote it as a blog and was hopeful it might raise a few smiles but in my wildest dreams I hadn’t imagined quite the extraordinary set of circumstances which then unfolded with The Times offering to host the blog and Bloomsbury Publishing of Harry Potter fame offering to make it into a book.

Since then the first book came out last August and was originally called BabyBarista and the Art of War. It is being re-issued in August under the new title Law and Disorder and the sequel is due out next May.

I was also continuing to publish my blog on The Times until May this year when it became clear that even blogs were going to go behind their new paywall. Continue reading →

Video interview: The Times: safeguarding journalism?

Currently running as a registration service, The Times plan to launch their paid-for site in the next few weeks. So far they are reluctant to release initial registration figures and the demographic audience they are attracting. OJB caught up with Assistant Editor and Head of Online Tom Whitwell at News:Rewired to find out more:

[youtube:http://www.youtube.com/watch?v=fCWt1b14yx8]

Wired stands by story after Guardian denies iPhone app paywall plans

If, like me, you’re a regular reader of The Guardian‘s media coverage, or you listen to their Media Talk podcast, you might have been surprised to have read the following in the February 2010 UK edition of Wired:

The Guardian… hopes users of it’s £2.39 (iPhone) app will pay extra for privileged access to in-demand columnists. (p.89)

This seems to fly in the face of what I know about The Guardian‘s digital strategy. The Guardian have always seemed to be staunch opponents of paywalls, and Emily Bell, Director of Digital Content at Guardian News & Media, always seems to me to take a particularly strong line that she doesn’t want to charge for online content. I asked her to comment on Wired‘s claim. “I’m not sure where the ‘columnists’ assumption comes from, not us, that’s for sure. Bit off beam” she told me on Twitter (incidentally the ‘columnists’ in question include David Rowan, Wired‘s Editor, who co-wrote the piece).

So, order is restored to my universe: The Guardian is still the bastion of free online content, creatively looking for another way to make digital pay. But wait, what’s this? Wired have weighed back in, with this tweet:

@jonhickman @emilybell Came from a senior Guardian exec who demonstrated the app in person, actually

So, are The Guardian really thinking about paywalls? Was this loose talk? Has there been a misunderstanding? Is someone fibbing?

I don’t know, but I think it matters. The Guardian‘s online brand seems to be about free: free data, free access, free comment. If there’s a grain of truth in Wired‘s claim, what does it tell us about the future of online access?

FAQ: 3 questions about paywalls

Questions from a UCLAN student on paywalls, published here as part of my FAQ section:

1.A tabloid’s cover price barely covers the distribution costs, showing all profits are aquired through advertising: Given that The Sun & Daily Mail still sell 5million copies between them, how much do you think making companies advertise across two platforms (print and online) has damaged the business model of journalism to force solutions in paywalls?

Firstly, most tabloids actually make the majority of their profits through cover price. This makes them unusual compared to most other newspapers, which rely more on advertising, but the advertising-cover price split in profits varies widely between publications. Continue reading →

FAQ: How would paywalls affect advertisers? (and other questions)

More questions from a student that I’m publishing as part of the FAQ section:

1. If News Corp starts charging for news stories, do you think readers would pay or they would just go to different newspapers?

Both, but mostly the latter. Previous experiments with paywalls saw audiences drop between 60 and 97%. And you also have to figure in that a paywall will likely make content invisible to search engines (either directly or indirectly, because no one will link to them which will drop their ranking). Search engines are responsible for a significant proportion of visits (even the Wall Street Journal receives a quarter of its traffic from Google). Still, some people will always pay – the question is: how many? Continue reading →

Research: news execs still think they have a monopoly

Statistics from the American Press Institute paint a strong picture of the disconnect between news executives and readers that covers

  • how much content is valued by execs and readers,
  • how easy the two camps think it is to find alternative sources of news; and
  • where readers would go if the website was turned off. That last question shows the biggest disconnect,

As reproduced below, an incredible 75% news execs think switching off their websites will drive people to their newspapers. Readers, however, are saying they would go to another local website, with other prominent alternatives including regional and national websites, TV and radio (note that news execs also feel that ‘local media sites’ will benefit but users disagree): Continue reading →

In defence of paywalls redux: what he said

Back in June I posted ‘In defence of paywalls (a thought experiment)‘ where I said: “When you’re driving a tanker and you see a big rock ahead – do you ask everyone on the ship to rebuild it as an aeroplane? Or do you start steering away in the hope that your part of the tanker will somehow avoid the worst?”

I’ve only just come across a piece written in the same month by Michael Nielsen which expresses the same points in a much more rigorous way during a piece on disruption in general (h/t Jo Geary). It’s well worth reading in full, but here’s how he puts it so much better than I:

Continue reading →

Data and the future of journalism panel discussion: Linked Data London

Tonight I had the pleasure of chairing an extremely informative panel discussion on data and the future of journalism at the first London Linked Data Meetup. On the panel were:

What follows is a series of notes from the discussion, which I hope are of some use.

For a primer on Linked Data there is A Skim-Read Introduction to Linked Data; Linked Data: The Story So Far PDF) by Tom Heath, Christian Bizer and Berners-Lee; and this TED video by Sir Tim Berners-Lee (who was on the panel before this one).

To set some brief context, I talked about how 2009 was, for me, a key year in data and journalism – largely because it has been a year of crisis in both publishing and government. The seminal point in all of this has been the MPs’ expenses story, which both demonstrated the power of data in journalism, and the need for transparency from government – for example, the government appointment of Sir Tim Berners-Lee, seeking developers to suggest things to do with public data, and the imminent launch of Data.gov.uk around the same issue.

Even before then the New York Times and Guardian both launched APIs at the beginning of the year, MSN Local and the BBC have both been working with Wikipedia and we’ve seen the launch of a number of startups and mashups around data including Timetric, Verifiable, BeVocal, OpenlyLocal, MashTheState, the open source release of Everyblock, and Mapumental.

Q: What are the implications of paywalls for Linked Data?

The general view was that Linked Data – specifically standards like RDF – would allow users and organisations to access information about content even if they couldn’t access the content itself. To give a concrete example, rather than linking to a ‘wall’ that simply requires payment, it would be clearer what the content beyond that wall related to (e.g. key people, organisations, author, etc.)

Leigh Dodds felt that using standards like RDF would allow organisations to more effectively package content in commercially attractive ways, e.g. ‘everything about this organisation’.

Q: What can bloggers do to tap into the potential of Linked Data?

This drew some blank responses, but Leigh Dodds was most forthright, arguing that the onus lay with developers to do things that would make it easier for bloggers to, for example, visualise data. He also pointed out that currently if someone does something with data it is not possible to track that back to the source and that better tools would allow, effectively, an equivalent of pingback for data included in charts (e.g. the person who created the data would know that it had been used, as could others).

Q: Given that the problem for publishing lies in advertising rather than content, how can Linked Data help solve that?

Dan Brickley suggested that OAuth technologies (where you use a single login identity for multiple sites that contains information about your social connections, rather than creating a new ‘identity’ for each) would allow users to specify more specifically how they experience content, for instance: ‘I only want to see article comments by users who are also my Facebook and Twitter friends.’

The same technology would allow for more personalised, and therefore more lucrative, advertising.

John O’Donovan felt the same could be said about content itself – more accurate data about content would allow for more specific selling of advertising.

Martin Belam quoted James Cridland on radio: “[The different operators] agree on technology but compete on content”. The same was true of advertising but the advertising and news industries needed to be more active in defining common standards.

Leigh Dodds pointed out that semantic data was already being used by companies serving advertising.

Other notes

I asked members of the audience who they felt were the heroes and villains of Linked Data in the news industry. The Guardian and BBC came out well – The Daily Mail were named as repeat offenders who would simply refer to “a study” and not say which, nor link to it.

Martin Belam pointed out that The Guardian is increasingly asking itself ‘How will that look through an API’ when producing content, representing a key shift in editorial thinking. If users of the platform are swallowing up significant bandwidth or driving significant traffic then that would probably warrant talking to them about more formal relationships (either customer-provider or partners).

A number of references were made to the problem of provenance – being able to identify where a statement came from. Dan Brickley specifically spoke of the problem with identifying the source of Twitter retweets.

Dan also felt that the problem of journalists not linking would be solved by technology. In conversation previously, he also talked of “subject-based linking” and the impact of SKOS and linked data style identifiers. He saw a problem in that, while new articles might link to older reports on the same issue, older reports were not updated with links to the new updates. Tagging individual articles was problematic in that you then had the equivalent of an overflowing inbox.

(I’ve invited all 4 participants to correct any errors and add anything I’ve missed)

Finally, here’s a bit of video from the very last question addressed in the discussion (filmed with thanks by @countculture):

Linked Data London 090909 from Paul Bradshaw on Vimeo.