In this guest post Ofcom’s Damian Radcliffe cross-publishes his latest presentation on developments in hyperlocal publishing for September-October, and highlights how partnerships are increasingly important for hyper-local, regional and national media in terms of “making it pay”. When producing my latest bi-monthly update on hyper-local media, I was struck by the fact that media sales partnerships suddenly seem to be all the
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Those newspaper executives who seem to be casting around for someone to blame for the downfall of their empires may want to look at the lessons learned by the music industry. Of particular interest is this from today’s Guardian: “The Norwegian study looked at almost 2,000 online music users, all over the age of 15. Researchers found that those who
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