Paid content online is a dead end, say the founders of Rue89 and Demotix.
-If you want people to buy your content, you need to provide a lot of added value and that is very expensive. The paid content will never cover you expenses, says Pierre Haski, one of the founder of the French online-only news site Rue89.
Over at sister blog JournalismEnterprise.com there’s an interview with Rue89 co-founder Pierre Haski. Rue89, a French news website, “doesn’t live off advertising. The cash flows from 4 sources:” Website design (50%), advertising, third-party services, and contributions from users (the tip-jar model). “The ad money is “out of reach” for a mid-sized player such as Rue89 and “it’s unclear if it
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