Archive for the Rupert Murdoch Tag

Skiff: Murdoch tries to buy the news platform. Again.

News Corp’s acquisition of the Skiff e-reader platform has been widely reported in the last few hours. It’s a completely sensible move from an organisation which understands that it has to control every part of the news chain if it is to extract as much value as possible from content, advertising, and user data. Of course we’ve been here before
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Are the winds blowing in the direction of paid content, targeted advertising and better journalism?

Free does not mean that content has no value, but when the very sustenance of the entity producing that content is in danger, the concept of “free” begins to edge closer to devaluing content. But even if content online has been free for so long, if it is captured back and tightly shut under a pay wall, does it become
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FAQ: How can news organisations compete at a hyperlocal level? (and other questions from AOP)

These questions were submitted to me in advance of the next AOP meeting, on ‘Microlocal Media’, and have been published on the AOP site. As usual, I’m republishing here as part of my FAQ series. Q. How can publishers compete with zero-cost base community developed and run sites? They can’t – and they shouldn’t. When it comes to the web,
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The fall of a news site: the Spanish case of Soitu.es

Like in the music or art fields, we, the Spanish-speaking people, allways look to the Anglo-American world to see what the new trends and innovation about digital journalism are (and laugh when Rupert Murdoch opens his mouth). But now we can show our own example of a news site that tried to survive in this ecosystem and… died. But it’s
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