Archive for the scannability Tag

Writing/producing for the web: BASIC principles of online journalism (Online journalism lesson #3)

Here’s the 3rd in my series of classes in online journalism. Having already set up an RSS readers and Delicious account, a Twitter account and a blog, this week they start the news website, and learn about writing and producing for the web: Writing/production for the web – BASIC principles View more presentations from Paul Bradshaw. (tags: conversation bcu)

BASIC principles of online journalism: S is for Scannability

In part three of this five-part series, I look at the need for scannability in writing for the web. This will form part of a forthcoming book on online journalism – comments very much invited. Users of news websites are generally task-oriented: they will most likely have arrived at your webpage through a search for something specific. If they don’t
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