Archive for the social media Tag

20 recent hyperlocal developments (June-August 2011)

Ofcom’s Damian Radcliffe produces a regular round-up of developments in hyperlocal publishing. In this guest post he cross-publishes his latest presentation for this summer, as well as the background to the reports. Ofcom’s 2009 report on Local and Regional Media in the UK identified the increasing role that online hyperlocal media is playing in the local and regional media ecology.
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Case Study – Two political blog articles which went viral

Two articles from the last month by the Heresiarch and Anna Raccoon form an interesting study in articles by independent publishers which gained widespread attention.

Summary of “Magazines and their websites” – Columbia Journalism Review study by Victor Navasky and Evan Lerner

The first study (PDF) of magazines and their various approaches to websites, undertaken by Columbia Journalism Review, found publishers are still trying to work out how best to utilise the online medium. There is no general standard or guidelines for magazine websites and little discussion between industry leaders as to how they should most effectively be approached. Following the responses
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Teaching blogging: the Social Media Treasure Hunt (#bsmth #snowbrum)

Today I’m trying an experiment with a group of students on my undergraduate Online Journalism module – a ‘Social Media Treasure Hunt’ on their patch: Birmingham. The students are all reporters who will, next week, be reporting for the environmental news website Birmingham Recycled. Last week they set up their systems – RSS reader, Delicious, and Twitter – and this
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Technology is not a strategy, it’s a tool – part 2

A couple weeks ago I blogged about how people often confuse using technology as a tool with using technology as part of a broader strategy. While that post focused on the objectives of news organisations in using UGC, I thought it might be useful to write a short follow-up post about strategies. It’s very simple. Often, I find that people
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Augmenting reality through journalism

It should come as no surprise that “augmented reality” – the technology that overlays virtual layers of data upon the real world – could be useful for journalism. If Yelp’s augmented reality application downloaded to your smartphone can generate a digital screen with ratings and reviews of a restaurant even as you enter it,  it’s not hard to envision a
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A glance at the magazine industry

I am speaking to the various digital heads at the major magazines for an overview of the industry as we approach 2010. Emanuela Pignataro, head of Conde Nast Digital UK, spoke of relaunches and a new focus on social media. What are you working on now? We are focusing on the relaunch of CNTraveller.com – version two of this site is
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Clay Shirky on Twitter and the social media revolution

Here’s a great interview with Clay Shirky by GRITtv’s Laura Flanders. Clay Shirky talks about the power of digital networking, and how social media  can do everything from cause revolutions to create whole new political parties when done right. The simplicity of Twitter, of course, is its genius. It has the power to do so much by doing so little.
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Growth of Newspaper Twitter accounts running out of steam

UK national newspaper Twitter accounts are continuing to grow – but at an ever slower rate, according to the latest figures for the 130 accounts I’m tracking:

Arriving at an ideal social-media policy for journalism, Part 1: Perspectives from journalists and news organizations

Much has been said about the Washington Post’s now-infamous incident with issuing restrictive social-media guidelines after Managing Editor Raju Narisetti expressed his not-so-subtle views on war spending and public-official term limits on his Twitter page. Narisetti’s own first reaction to the policy was another tweet: “For flagbearers of free speech, some newsroom execs have the weirdest double standards when it
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