What if a newspaper was designed using principles of web user experience design*? That’s the question that design agency Information Architects asked themselves when they put together a pitch for Swiss newspaper Tages-Anzeiger. They lost the pitch, but the blog post about their ideas is fascinating reading for anyone interested in usability and reinventing the print package for a multiplatform world.

Their innovations included making the text scannable with blue text for key words (see above), high contrast, and being limited to two fonts. They cleaned up the logo (optimising it, essentially), and printed comments next to the articles they commented on. The blog post contains lots more images. In addition, they’ve put the original PDFs of their pitch online too – linked below:

• Tages-Anzeiger pitch presentation
• the original PDFs PDF here (0KB).

Garcia Media has more context including why Garcia felt they failed.

H/t: Adrian Short. *I should have said user experience design not web design, which was the original headline.