The Sun is running a despicable campaign against Gordon Brown. But I’ve analysed the comments on its website – and readers disagree with its stance by a ratio of more than 3 to 2 (on top of which, there are now accusations that the Sun is censoring pro-Brown comments). The paper has exploited the grief of Jacqui Janes over her
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UK national newspaper Twitter accounts are continuing to grow – but at an ever slower rate, according to the latest figures for the 130 accounts I’m tracking:
National UK newspapers had 1,665,202 followers of their Twitter accounts at the start of October – an increase of 193,266 on September 1st (when they had 1,471,936). The rate of growth has slowed, however. This is a monthly increase of 13.1%, compared with 17% from August 1 to September 1, and also from July 1 to August 1. What’s more,
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The UK media have learned nothing from the debacle over the MMR vaccine – where they relentlessly covered stories doubting the safety of MMR, putting the lives of children at risk (this is cross-posted from my blog).
They are continuing their habit of undermining public-health initiatives with their latest scare story about the safety of the cervical cancer jab, after the tragic death of a schoolgirl who had the vaccine the same day.
When news breaks, if you want to do well for news searches, publish early and publish often. From an SEO point of view, the more stories you can pump out targeting different (or even the same) keywords, the more chance you have of appearing at the top of Google’s search traffic – and scooping up the traffic.
Some of the newspapers may have taken this a bit far with news of Patrick Swayze’s death …
National UK newspaper accounts had 1,471,936 followers at the start of September, an increase of 213,892 or 17% on August 1 (when they had 1,258,044 followers).
You can see the September figures in the table.
The Guardian has more URLs bookmarked on Delicious than any other UK newspaper, as I first revealed here.
There’s a story in Australia that News Corp. is preparing to sue Google and Yahoo to stop both from linking to, and quoting News Corp content. Here’s why Rupert Murdoch might have a case.
Visitors to UK newspaper sites look at an average of 2.5 pages a day, according to data from Alexa. But 62.8% of users look at just one page a day.
On average, US traffic is 36.8% of the UK traffic (ie there is just over one US visitor for every 3 UK visitors). The figure for the Telegraph is slightly higher (44.5%) and for the Mail it’s a massive 62.5%.
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