Use a crowd, gain an expert
Karthika Muthukumaraswamy on how crowdsourcing experiments in journalism need to learn from their commercial counterparts – and how the end results could bring financial rewards for everyone.
The crowd has done a great deal for journalism: it has counted the number of SUVs on the streets of New York City, determined Bill Clinton’s financial impact on Hillary Clinton’s campaign, and offered valuable suggestions to transform an impoverished Ugandan village.
Ever since journalism jumped on the crowdsourcing bandwagon following innovative business models in T-shirt designing and problem solving, it has been baffled by the intensity of crowd response. Consequently, the media’s implementation of it has lacked the selection process that is essential to use crowdsourcing to its fullest potential.
There are only so many T-shirts that Threadless can make and sell; there are only so many solutions to Innocentive’s complex problems; and there are only so many photographs that iStockphoto consumers will purchase. [Read more]
