The Protection From Harrassment Act 1997 is occasionally used to prevent journalists on reporting on particular individuals. Specifically, any conduct which amounts to harassment of someone can be considered to a criminal act, for which the victim can seek an injunction (followed by arrest if broken) or damages.
“Mr Bell needs to learn that the age of secret lobbying is over, and while it may be difficult to change the mind of someone as obstinate as he, I think we have a jolly good shot at changing the landscape that surrounds him in the attempt.
“I invite you to join an informal lobbying group with one simple demand; that PR companies/professionals declare any profile(s) they use to edit Wikipedia, name and link to them plainly in the ‘About Us’ section of their website, and link back to that same website from their Wikipedia profile(s).”
The lobbying group will be drawing attention to Bell Pottinger’s techniques by displacing some of the current top ten search results for ‘Tim Bell’ (“absurd puff pieces”) with “factually accurate and highly relevant material that Tim Bell would much rather faded into the distance” – specifically, the contents of an unauthorised biography of Bell, currently “largely invisible” to Google.
Ireland writes that:
“I am hoping that the prospect of dealing with an unknown number of anonymous account holders based in several different countries will help him to better appreciate his own position, if only to the extent of having him revise his policy on covert lobbying.”
It also highlights again how distribution has become a role of the journalist: if a particular piece of public interest reporting is largely invisible to Google, we should care about it.
UPDATE: See the comments for further exploration of the issues raised by this, in particular: if you thought someone had edited a Wikipedia entry to promote a particular cause or point of view, would you seek to correct it? Is that what Tim Ireland is doing here, but on the level of search results?
Last month I invited Tim Ireland to take questions from students at City University about his experiences in SEO and related issues. One particular section, when he spoke of the role of networks in the legend of Paul Revere, and the significance of the Daily Mail’s false Amanda Knox report, struck me as particularly interesting, so I’m republishing it here.
The video is Creative Commons licensed – feel free to remix it with other video.