What value do you put on space?
Newsquest are charging students £120 for a byline. The NUJ is appalled. Universities are angry. Journalists are outraged.
And no one is surprised.
What is perhaps most telling about the move is what it says about Newsquest’s commercial nous.
Searches for ‘content marketing’ according to Google Trends. Since February the term has been at the peak of its popularity [
Tweet this image] In a guest post for OJB,
Nick Chowdrey looks at why increasing numbers of SEO agencies are hiring journalists.
As online marketing and search engine optimisation (SEO) practices have evolved, journalists have become increasingly sought-after by the agencies that compete to improve their clients’ rankings.
“For a long time there was a very poor practice in online marketing,” says
Joe Sharp, Head of SEO at Hearst Magazines. “Generic advertorials were duplicated across multiple sites with strategic links engineered to increase SEO value. Continue reading
This entry was posted in
online journalism, SEO and tagged Brighton, City College, employability, Hearst Publishing, Jan Goodey, Joanne Butcher, Joe Sharp, Matt Evans, NCTJ, Nick Chowdrey, Pancentric Digital, training on . July 10, 2014
I’m delivering a course in scraping in Utrecht in the Netherlands on April 2. The booking page with more details about location etc is here – a broad breakdown below:
Scraping for journalism: ideas and examples
Scraping basics: finding structure in HTML and URLs; what’s possible with programming
Simple scraping jobs: how to write a basic scraper in 5 minutes
Scraping tools: Outwit Hub and Import.io
How to scrape dozens of public webpages
Scraping databases with empty searches
How to understand scrapers on Scraperwiki: Scraping PDFs, lists of URLs, and databases with specific searches
This entry was posted in
online journalism and tagged Alberto Cairo, Angelica Peralto Ramos, Aron Pilhofer, data journalism, european journalism centre, Guido Romeo, MOOC, Nicolas Kayser-Bril, Sascha Venohr, simon rogers, Steve Doig, training on . October 15, 2013
Franzi Baehrle has published an ebook documenting lessons in delivering video training to non-journalists.
The ebook was part of her final project for the
MA Online Journalism at Birmingham City University, and based on her experiences of working with communities online and offline in Birmingham, with the Guardian Media Group’s n0tice project, the Birmingham Mail’s digital team, and independently.
I forgot to blog about it at the time it was
published last Autumn, but better late than never: it’s an excellent piece of work, and well worth reading.
If you’re interested in
data visualisation I’m delivering a training course on with the excellent November 7 Caroline Beavon. Here’s what we’re covering:
right chart for your story – against a deadline Mapping tricks and techniques: using
Fusion Tables and other tools to map Olympic torchbearers Picking the
right data to visualise Visualisation tips for
free chart tools Avoiding common
Create an infographic with Tableau and Illustrator Making data
More details here. Places can be booked here.
If you want to learn some basic or intermediate data journalism skills I’m running two single-day courses next week, with places still available.
The first is
on Tuesday September 11. Introduction to data journalism: taming the numbers
The second is
on Thursday September 13. Intermediate data journalism: take data to the next level
They’re being run with Journalism.co.uk and you can
book places on either course through their site. If you book on both days you save £50.