Tag Archives: training

SEO recruiters look for journalists as Google gets fussier

content marketing trend

Searches for ‘content marketing’ according to Google Trends. Since February the term has been at the peak of its popularity [Tweet this image]

In a guest post for OJB, Nick Chowdrey looks at why increasing numbers of SEO agencies are hiring journalists.

As online marketing and search engine optimisation (SEO) practices have evolved, journalists have become increasingly sought-after by the agencies that compete to improve their clients’ rankings.

“For a long time there was a very poor practice in online marketing,” says Joe Sharp, Head of SEO at Hearst Magazines. “Generic advertorials were duplicated across multiple sites with strategic links engineered to increase SEO value. Continue reading

Training: scraping in the Netherlands

Scraping for Journalists ebookI’m delivering a course in scraping in Utrecht in the Netherlands on April 2. The booking page with more details about location etc is here – a broad breakdown below:

  • Scraping for journalism: ideas and examples
  • Scraping basics: finding structure in HTML and URLs; what’s possible with programming
  • Simple scraping jobs: how to write a basic scraper in 5 minutes
  • Scraping tools: Outwit Hub and Import.io
  • How to scrape dozens of public webpages
  • Scraping databases with empty searches
  • How to understand scrapers on Scraperwiki: Scraping PDFs, lists of URLs, and databases with specific searches

That free online data journalism course I’m involved in

I’m happy to announce that I’ll be part of the delivery team for a free data journalism course online early next year that is being hosted by The European Journalism Centre. Continue reading

Free ebook: Citizen Video – training and engaging citizens in video journalism

Videographer Franzi Baehrle has published an ebook documenting lessons in delivering video training to non-journalists.

The ebook was part of her final project for the MA Online Journalism at Birmingham City University, and based on her experiences of working with communities online and offline in Birmingham, with the Guardian Media Group’s n0tice project, the Birmingham Mail’s digital team, and independently.

I forgot to blog about it at the time it was published last Autumn, but better late than never: it’s an excellent piece of work, and well worth reading.

Data visualisation training

If you’re interested in data visualisation I’m delivering a training course on November 7 with the excellent Caroline Beavon. Here’s what we’re covering:

  • Pick the right chart for your story – against a deadline
  • Mapping tricks and techniques: using Fusion Tables and other tools to map Olympic torchbearers
  • Picking the right data to visualise
  • Visualisation tips for free chart tools
  • Avoiding common visualisation mistakes
  • Create an infographic with Tableau and Illustrator
  • Making data interactive

More details here. Places can be booked here.

Data journalism training – places available

If you want to learn some basic or intermediate data journalism skills I’m running two single-day courses next week, with places still available.

The first is Introduction to data journalism: taming the numbers on Tuesday September 11.

The second is Intermediate data journalism: take data to the next level on Thursday September 13.

They’re being run with Journalism.co.uk and you can book places on either course through their site. If you book on both days you save £50.

Journalism Reloaded – What journalists need for the future

In a guest post Alexandra StarkSwiss journalist and Head of Studies at MAZ – the Swiss School of Journalismargues that it’s time for journalists to take action on business models for supporting journalism. Stark proposes a broadened set of skills and a new structure to enable greater involvement from journalists, while also fostering further teaching of such skills.

Ask a journalist if his or her job will remain important in the future: “Of course,” he or she will answer while privately thinking, “What a stupid question!” Try changing this stupid question just a bit, asking: “How will it be possible that you’ll still be able to do a good job in the future?” It’s likely you won’t receive an answer at all. Continue reading