In this guest post Ofcom’s Damian Radcliffe cross-publishes his latest presentation on developments in hyperlocal publishing for September-October, and highlights how partnerships are increasingly important for hyper-local, regional and national media in terms of “making it pay”. When producing my latest bi-monthly update on hyper-local media, I was struck by the fact that media sales partnerships suddenly seem to be all the
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Another FAQ: What good examples of mobile reporting have you seen? It’s hard to say because the fact that it’s mobile is not always very visible – but @documentally’s work is always interesting. The Telegraph’s use of Twitter and Audioboo during its coverage of the royal wedding was well planned, and Paul Lewis at the Guardian uses mobile technology well
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UK national newspaper Twitter accounts are continuing to grow – but at an ever slower rate, according to the latest figures for the 130 accounts I’m tracking:
National UK newspapers had 1,665,202 followers of their Twitter accounts at the start of October – an increase of 193,266 on September 1st (when they had 1,471,936). The rate of growth has slowed, however. This is a monthly increase of 13.1%, compared with 17% from August 1 to September 1, and also from July 1 to August 1. What’s more,
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The UK media have learned nothing from the debacle over the MMR vaccine – where they relentlessly covered stories doubting the safety of MMR, putting the lives of children at risk (this is cross-posted from my blog).
They are continuing their habit of undermining public-health initiatives with their latest scare story about the safety of the cervical cancer jab, after the tragic death of a schoolgirl who had the vaccine the same day.
When news breaks, if you want to do well for news searches, publish early and publish often. From an SEO point of view, the more stories you can pump out targeting different (or even the same) keywords, the more chance you have of appearing at the top of Google’s search traffic – and scooping up the traffic.
Some of the newspapers may have taken this a bit far with news of Patrick Swayze’s death …
National UK newspaper accounts had 1,471,936 followers at the start of September, an increase of 213,892 or 17% on August 1 (when they had 1,258,044 followers).
You can see the September figures in the table.
The Guardian has more URLs bookmarked on Delicious than any other UK newspaper, as I first revealed here.
Visitors to UK newspaper sites look at an average of 2.5 pages a day, according to data from Alexa. But 62.8% of users look at just one page a day.
On average, US traffic is 36.8% of the UK traffic (ie there is just over one US visitor for every 3 UK visitors). The figure for the Telegraph is slightly higher (44.5%) and for the Mail it’s a massive 62.5%.
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