The bounce rate is the percentage of visits that consisted of just one page (so a low number is good).
These figures are 3-month averages. These change on a daily basis at Alexa – so they may have altered slightly by the time you check. Click the papers’ names to see the current data.
The overall average at the bottom is a simple average – it has not been weighted by traffic.
Page views vs bounce rate
The table is ranked by daily page views per user. The bounce rate is another measure of stickiness. It doesn’t exactly correlate with page views, as papers may have differing proportions of loyal, engaged users who visit lots of pages. The more pages that these users visit, the better the page view figure – but they won’t affect the bounce rate.
The Telegraph has a worse bounce rate than the sites near it in the table, perhaps because the great success with its Digg tool doesn’t always lead to multi-page visits?
Using Alexa data
There are issues with using Alexa data like this as it underrepresents UK users, who may have differing usage patterns to other visitors. However, as it seems to underrepresent them more or less equally, the rankings should be OK even if the absolute figures are all out by the same margin.
The latest figures for UK users from the audited ABCes together with Compete‘s figures for American site usage show how USA traffic is vital for UK newspaper sites (figures originally posted here).
On average, US traffic is 36.8% of the UK traffic (ie there is just over one US visitor for every 3 UK visitors). The figure for the Telegraph is slightly higher (44.5%) and for the Mail it’s a massive 62.5%.
Other people have tweeted (or retweeted) the Guardian’s URLs 328,288 times over the last 4 months – way more than any other UK newspaper, according to my full analysis here.
The FT and Times have more followers on Twitter than the Telegraph and Mail – but they’re not tweeted about as often. The Telegraph is in second place: 120,731 tweets by other people (ie excluding the Telegraph’s own accounts) have included a link to one if its URLs. The Daily Mail is 3rd with 95,851.
How many times each newspaper has had a URL tweeted by someone else
National newspapers have a total of 1,068,898 followers across their 120 official Twitter accounts – with the Guardian, Times and FT the only three papers in the top 10. That’s according to a massive count of newspaper’s twitter accounts I’ve done (there’s a table of all 120 at that link).
The Guardian’s the clear winner, as its place on the Twitter Suggested User List means that its @GuardianTech account has 831,935 followers – 78% of the total …
@GuardianNews is 2nd with 25,992 followers, @TimesFashion is 3rd with 24,762 and @FinancialTimes 4th with 19,923.
Glorified RSS Out of 120 accounts, just 16 do something other than running as a glorified RSS feed. The other 114 do no retweeting, no replying to other tweets etc (you can see which are which on the full table).
No following. These newspaper accounts don’t do much following. Leaving GuardianTech out of it, there are 236,963 followers, but they follow just 59,797. They’re mostly pumping RSS feeds straight to Twitter, and see no reason to engage with the community.
Rapid drop-off There are only 6 Twitter accounts with more than 10,000 followers. I suspect many of these accounts are invisible to most people as the newspapers aren’t engaging much – no RTing of other people’s tweets means those other people don’t have an obvious way to realise the newspaper accounts exist.
Sun and Mirror are laggards The Sun and Mirror have work to do – they don’t seem to have much talent at this so far and have few accounts with any followers. The Mail only seems to have one account but it is the 20th largest in terms of followers.
The full spreadsheet of data is here (and I’ll keep it up to date with any accounts the papers forgot to mention on their own sites)… It’s based on official Twitter accounts – not individual journalists’. I’ve rounded up some other Twitter statistics if you’re interested.
Update, 2 days later: Paul lets me guest post here (ie I wrote this, not him). It was going fairly well until I wrote this post … You can read my climbdown here…
The latest subscriber figures (see table below, and first published in my blog’s newspapers category) show that, apart from a couple of exceptions, it’s time for newspapers to turn off their RSS feeds – and hand over the server space, technical support and webpage real estate to an alternative, such as their Twitter accounts.
(You can read some of the defences of RSS here and here)
The table below shows that only 3 of the 9 national newspapers have an RSS feed with more than 10,000 subscribers in Google Reader.
And most newspaper RSS feeds have readerships in the 00s, if that.
Daily Mail columnist Melanie Phillips has just 11 subscribers to her RSS feed (maybe there’s hope for the UK population yet …).
Despite having virtually no users, the Mail churns out 160 RSS feeds and the Mirror 280. All so a couple of thousand people can look at them in total.
The other papers are just as bad. And while the Guardian has a couple of RSS readers with decent numbers (partly because Google recommends it in its news bundle), it has more feeds than there are people in the UK … Continue reading →
The following is the last part of a series of responses to the government inquiry into the future of local and regional media. We will be submitting the whole – along with blog comments – to the Culture, Media and Sport Committee. This post, by Alex Lockwood, looks at:
“How to fund quality local journalism”
The bottom has fallen out of the traditional publishing business model–and with it goes the hefty dividends expected by shareholders (e.g. £48.4m in 2008 for the Trinity Mirror Group). The future of local quality journalism can only remain with the current crop of regional newspaper publishers if they radically change their expectations, and innovate.
That might not happen. If it doesn’t, they will die off, and the future of quality local journalism will take a huge – but not definitive – blow. Then the future lies with new initiatives and the local communities themselves – passionate and entrepreneurial people, only some of whom will be journalists. What about local council initiatives to publish newspapers and local information? That’s not the way to go – covered in Part 3.
But how to fund it? Here are eight suggestions for the future of local journalism funding: Continue reading →
This table summarises the main ways they are going wrong.
They are all using font sizes that are too small for comfortable reading on copy-heavy pages. Only the Guardian, Independent, Mirror and Telegraph offer obvious controls for resizing text.
But most of the sites use 12 or 13px fonts for body copy. I think this is too small to be the default – 16px is a much more readable size. Only the Guardian comes anywhere near this. Continue reading →
The leaked DNA test on 13-year-old alleged dad Alfie Patten has revealed a big problem with court-ordered reporting restrictions in the internet age. (NB This is a cut down version of a much longer original post on blogging and reporting restrictions that was featured on the Guardian).
Court orders forbidding publication of certain facts apply only to people or companies who have been sent them. But this means there is nothing to stop bloggers publishing material that mainstream news organisations would risk fines and prison for publishing.
Even if a blogger knows that there is an order, and so could be considered bound by it, an absurd catch 22 means they can’t found out the details of the order – and so they risk contempt of court and prison.
Despite the obvious problem the Ministry of Justice have told me they have no plans to address the issue. Continue reading →