As an industry, online publishing has gone through a series of obsessions. From ‘Content is King’ to information architecture (IA), SEO (search engine optimisation) to SMO (social media optimisation). Most people’s view of online publishing is skewed towards one of these areas. For journalists, it’s likely to be SEO; for designers or developers, it’s probably user experience (UX). As a
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What if a newspaper was designed using principles of web user experience design*? That’s the question that design agency Information Architects asked themselves when they put together a pitch for Swiss newspaper Tages-Anzeiger. They lost the pitch, but the blog post about their ideas is fascinating reading for anyone interested in usability and reinventing the print package for a multiplatform
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