Aug 4, 2008
August 4th, 2008 by Paul Bradshaw
Last Friday the Guardian published it’s ‘Ultimate Summer Pop Quiz’ – a typically original take on the pop quiz format with a gloriously, insanely difficult set of over 100 questions such as “The opening lines of which post-punk song were inspired by the above passage from Notes From the Underground by Fyodor Dostoevsky?”
Having only managed 31 answers (and 24 guesses) over the weekend, I took to the web on Monday to see who else was doing it – and if it was on the web so I could send it to friends. [Read more]
Mar 27, 2008
March 27th, 2008 by Paul Bradshaw
Charlotte Dunckley is a final year journalism degree students who has already launched a fanzine and is in the process of turning it into a commercially viable magazine – Things.
She recently popped in for an ad hoc tutorial and I asked her about her web strategy.
“I don’t have a website,” she replied.
“But you have a blog?”
“Yes.”
“Facebook?”
“Yes. And a MySpace page. With 800 friends.”
“So you do have a web strategy.” [Read more]
Mar 18, 2008
March 18th, 2008 by Paul Bradshaw
What happens when you bring together local journalists, bloggers, web publishers, online journalism experts and new media startups – and get them talking?
That was the question that JEEcamp sought to answer: an ‘unconference’ around journalism enterprise and entrepreneurship that looked to tackle some of the big questions facing news in 2008: how do you make money from news when information is free? Where is the funding for news startups? How do you generate community? What models work for news online? [Read more]
Feb 20, 2008
February 20th, 2008 by Paul Bradshaw
Two days ago I blogged about some bad newspaper video from the Reading Evening Post, and ended
“Let’s see if I can generate more views from this blog than from their own site – at least it will prove the value of making your video embeddable.”
As of today the video has received 145 visits via this blog compared to the 81 from the newspaper site. There are also a further 27 visits from two other blogs. In other words, two out of three viewers came to the video through viral means.
Verdict: if you want people to know about your video offering, make your video embeddable. And do something that people will want to embed – preferably something good, not embarrassing.
Jan 19, 2007
January 19th, 2007 by Paul Bradshaw
[Keyword: journalism, online journalism, video journalism.] How have I missed this before? The Guardian have been featuring a chart of viral news videos since November, with weekly commentary by Jemima Kiss. Well worth bookmarking.
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Paul Bradshaw lectures on the
Journalism degree at UCE Birmingham
media department. He writes a number of blogs including the
Online Journalism Blog,
Interactive PR and
Web and New Media
Did The Guardian miss a viral opportunity with their Ultimate Summer Pop Quiz?