The biggest problem for newspapers is not falling readerships, it is falling advertising revenue. It is the move from local monopolies to a global platform where competition is everywhere, and advertising less lucrative. For all the talk of how journalists can get a grip on new media, there’s been far too little on how ad sales people can do the
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online journalism • Tags: ad sales, addiply, AdSense, advertising, adwords, banner advertising, banner blindness, brochureware, cpa, cpm, deliveringqc.com, long tail, rick waghorn, search marketing, shovelware, video advertising, vouchers, widgets • Comment feed RSS 2.0 - Read this post
Every week I come across some web-based service that makes it possible to do in a few clicks what a year ago would have required anything from a day of fiddling to months of developer time. Today’s tool is one of a number offered by Dapper, a company which aims to “make it easy and possible for anyone to extract
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online journalism • Tags: applications, Dapper, facebook, google, mashup, online magazine launches, RSS, Something for the weekend, web content, widgets, yahoo, Yahoo! Pipes • Comment feed RSS 2.0 - Read this post
A few weeks ago I wrote an 800-word piece for UK Press Gazette on how journalism has changed in the past decade. My original draft was almost 1200 words – here then is the original ‘Blogger’s Cut’ for your delectation… The past decade has seen more change in the craft of journalism than perhaps any other. Some of the changes
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data journalism, online journalism, UGC • Tags: asian tsunami, BBC, chicagocrime.org, citizen journalism, computer aided reporting, crowdsourcing, daily mail, distribution, ethics, facebook, geotagging, Guardian, herald tribune, hyperlocal, interactivity, july 7 bombings, LA times, local newspapers, mashup, NUJ, online video, podcasts, press gazette, RSS, social networking, Telegraph, Times, Trinity Mirror, video, Virginia Tech, Washington Post, widgets • Comment feed RSS 2.0 - Read this post
BASIC Principles of Online Journalism: C is for Community & Conversation (pt2: Conversation)
Continuing the final part of this series (part 1: Community is here) I look at conversation. I look at why conversation is becoming a form of publishing itself, why journalists need to be a part of that conversation, and a range of ways they can join in.
online journalism, twitter • Tags: BASIC principles, comments, community, content is king, content is not king, conversation, conversation loop, cory doctorow, crowdsourcing, distribution, email, Facebook groups, future journalism, IM, jason mkey, Jay Rosen, Jeff Jarvis, linking, mashup, pingback, RSS, series, twitter, widgets, wiki • Comment feed RSS 2.0 - Read this post