The biggest problem for newspapers is not falling readerships, it is falling advertising revenue. It is the move from local monopolies to a global platform where competition is everywhere, and advertising less lucrative.
For all the talk of how journalists can get a grip on new media, there’s been far too little on how ad sales people can do the same. So here I present ten ways ad sales people (and their managers) can save their jobs. Continue reading
Every week I come across some web-based service that makes it possible to do in a few clicks what a year ago would have required anything from a day of fiddling to months of developer time. Today’s tool is one of a number offered by Dapper, a company which aims to “make it easy and possible for anyone to extract and reuse content from any website.” The tool is the Facebook Appmaker. Continue reading
A few weeks ago I wrote an 800-word piece for UK Press Gazette on how journalism has changed in the past decade. My original draft was almost 1200 words – here then is the original ‘Blogger’s Cut’ for your delectation…
The past decade has seen more change in the craft of journalism than perhaps any other. Some of the changes have erupted into the mainstream; others have nibbled at the edges. Paul Bradshaw counts the ways…
From a lecture to a conversation
Perhaps the biggest and most widely publicised change in journalism has been the increasing involvement of – and expectation of involvement by – the readers/audience. Yes, readers had always written letters, and occasionally phoned in tips, but the last ten years have seen the relationship between publisher and reader turn into something else entirely.
You could say it started with the accessibility of email, coupled with the less passive nature of the internet in general, as readers, listeners and watchers became “users”. But the change really gained momentum with… Continue reading