Archive for the will hutton Tag

FAQ: What is the difference between monetising content and monetising audience? (etc.)

Another set of questions from a student (based on a discussion I did on Radio 4′s Today programme with Will Hutton) which I am answering in public: 1) What is the difference between monetising content and monetising audience? What a great question. Monetising content means selling content or, more often, a container of content. So most news organisations sell a
Read more…