Monthly Archives: June 2007

Speech to Trinity Mirror Midlands

I’ve been at it again. Last night I presented a speech to editors and ad directors at Trinity Mirror Midlands (Birmingham Mail and Post, Coventry Telegraph, Sunday Mercury and various weeklies throughout the region). Given that they’d been exploring digital ideas all day I tried to keep it light to begin with – so the linked Powerpoint below begins with a mock awards, with the more hard hitting stuff coming after.

The hard-hitting stuff consists of lots of pithy phrases – the headlines were:

  • It’s no longer about content, it’s about services
  • It’s no longer about publishing, it’s about communication

I talked about how the news industry is having to shift from a 19th century production-based system to a 21st century service-based industry, and how online advertising alone is not going to plug the gap left by dropping print revenues (a number of new business models are covered that may provide other sources of revenue).

And I tackled this common phrase that the newspaper is now ‘one of many channels’. I think that’s still a ‘broadcaster’ mindset, and that instead we should think of print as ‘one way of helping people communicate’.

And I revisited some of the elements from my Vienna speech about the strengths that journalism needs to play to: investigative journalism, database-driven journalism, interactive journalism, and multimedia journalism; and reader-driven forms such as wikis and crowdsourcing.

Here’s the PowerPoint. Comments welcome.

Speech to Trinity Mirror Midlands

Speech to the 8th Vienna Globalisation Symposium

Last week I was in Vienna speaking to the most diverse audience I’m ever likely to address: 120 or so people from organisations including the European Commission, Amnesty International, the European Space Agency, the United Nations, Princeton University and the World Trade Organisation, as well as students from universities in Serbia, Ukraine, Italy, Poland, Germany, Austria, and America.

They were there to attend the Vienna Globalisation Symposium, and I was speaking as part of the first panel, on ‘Web 2.0: The return of the internet’. The topic of the presentation was Blogs and journalism – click on the link for the Word document. It’s 15-20 minutes long. I may upload audio and/or video later.