Facebook has launched a Media page offering “best practices for journalists”. It’s a rather breathless creation, filled with ad-speak, but if you can put up with that it’s a pretty useful resource providing both a basic introduction to how the site can be used by journalists, through to tips and case studies for those who already use Facebook.
Although the page promotes Facebook’s own ‘Posts by everyone’ search facility that allows you to track the buzz around a particular topic,
Openbook is better [UPDATE Oct 2012: Openbook is no longer active. Social Buzz – a “real-time search engine for Facebook, Twitter and Google+” according to its CEO – may be another alternative].
For more links on Facebook, see my Delicious bookmarks under that tag.