Since the trend is to use Whatsapp or Facebook Messenger rather than downloading new apps, the media is investing in chatbots to engage with the audience. They keep users awake and speak the same language.
There have been several examples of chatbots for cooking, shopping or travelling. However, politics chatbots are quite new. In a post first published on her blog, Maria Crosas Batista shares three effective approaches when it comes to cover elections or represent politicians:
“What the shift to Facebook video means is that Facebook is more interested in hosting the things media companies make than just spreading them, that it views links to outside pages as a problem to be solved, and that it sees Facebook-hosted video as an example of the solution. A company that uploads its videos to Facebook is not the publisher of those videos. At best, it produced them. Continue reading →
Increasingly, when journalists now write headlines for the web or for social media, they specify the medium or format involved. They shout VIDEO and AUDIO in caps at the start of the tweet or post; MAPPED or INFOGRAPHIC; INTERVIEW or LIVEBLOG.
Sometimes the medium or format is implied more subtly, with a call to action: we urge users to ‘Watch’, ‘See’ and ‘Listen’. But we also invite them to ‘Join’, ‘Meet’ and ‘Find out’.
Nice work by The Guardian (above) in their online reporting on transfer rumours: readers of each report are presented with a vote on whether they think the rumour is likely to be true before they get to read the full article.
It’s a good example of putting interactivity – and distribution – front and centre when the headline has already done most of the editorial work. Continue reading →