It is perhaps a sign of the success of Trinity Mirror’s web-savvy projects Ampp3d, UsVsTh3m and Row Zed that reports of their closure have generated such strong reactions from journalists across a range of titles.
UsVsTh3m launched in early 2013; Ampp3d towards the end of the same year. The launches themselves represented a fresh approach to mainstream publishing online: standalone teams free to innovate without the baggage of print costs, systems and cultures.
The projects were initially given 3 months to prove their worth as separate projects but ended up becoming part of the Mirror site and sticking around for 2 years.
On those grounds alone UsVsTh3m, Ampp3d – and Row Zed in 2014 – have been a success. They achieved what they set out to do, and more.
But they have also had a massive influence on the wider industry – an influence which may have contributed to their closure. Continue reading