If you follow me on Twitter you’ll know every so often I highlight a story which uses company accounts. This latest one has celebrity and fashion, and involves a charity that’s raising money through star-studded events — what more can you ask for?

It’s a great excuse to find out about a range of techniques for finding stories and background in company accounts. Follow the thread from the tweet embedded below, or read it on Threadreader here.

🧵It's time for another journey into the world of telling stories through company accounts – this time Naomi Campbell's fashion charity is under investigation!
The story is here: https://t.co/iRvYuDbTbF But how did the reporter find the details..?

— Paul Bradshaw (@paulbradshaw) November 26, 2021