As usual it’s a great roundup of the last 12 months, and some crystal-ball-gazing that will be as interesting historically as it will be for anything it gets right. It includes some particularly good sections on some news organisations’ plans around advertising, membership, and audio.
The funniest bit of the report comes with the statistic that 70% of editors, CEOs and digital leaders surveyed “said worries over the distribution of fake/inaccurate news in social networks will strengthen their position”.
Every so often a journalism student sends me questions for an assignment. I publish the answers here in the FAQ series. The latest set comes from a student in Australia writing for Upstart magazine at La Trobe University, and focuses on the local press.
1. Is the reader not worth as much on the internet?
Readers have always been worth different amounts in different contexts. It’s not that the reader is ‘not worth as much on the internet’, but that most readers on most websites are worth less. Continue reading →
SA Mathieson, who has previously written for OJB about crowdfunding journalism, was one of three speakers at an NUJ Oxford event on how to make digital journalism pay. In a guest post for OJB he sums up the key points.
It is perfectly realistic for journalists to make money out of digital journalism, but the problem comes from making a decent living.
That was the theme to emerge from the NUJ Oxford eventon making digital journalism pay.
He outlined some of the methods for raising money, which can be divided into three types: advertising-funded, marketing for other business and reader-funded. (More on his New Model Journalism site here.)
There’s a growing awareness in journalism that simply reprocessing content from elsewhere – whether press releases or newswires – isn’t going to be viable in a world where publishers are no longer gatekeepers. ‘Do what you do best and link to the rest‘.
Are Facebook quoting different prices for the same ad based on your profile? Guest contributor Desi Velikova thinks so. In a cross-post from her own blog, she writes how the same ad campaign would have cost her employer 8 times more depending on which user account it was purchased from.
Before the internet made it easier for advertisers to become publishers, they were already growing tired of the limitations (and inflated price) of traditional display advertising. In the magazine industry one of the big growth areas of the past 20 years was client publishing: helping – to varying degrees – companies create magazines which were then given or sold to customers, staff, members, or anyone interested in their field.
While the execution varies, the idea behind it is consistent: this is no longer about selling content, or audiences, but expertise – and quite often expertise in distribution as much as in content production. Continue reading →