Tag Archives: Guy Crevier

It’s not just journalism that has to add more value now – advertising does too

Newspaper ad revenue has gone into a precipitous free fall - image from AEIdeas

image from AEIdeas

There’s a growing awareness in journalism that simply reprocessing content from elsewhere – whether press releases or newswires – isn’t going to be viable in a world where publishers are no longer gatekeepers. ‘Do what you do best and link to the rest‘.

Now advertising seems, finally, to be waking up to the same reality. Continue reading