Tag Archives: newscorp

It’s not just journalism that has to add more value now – advertising does too

Newspaper ad revenue has gone into a precipitous free fall - image from AEIdeas

image from AEIdeas

There’s a growing awareness in journalism that simply reprocessing content from elsewhere – whether press releases or newswires – isn’t going to be viable in a world where publishers are no longer gatekeepers. ‘Do what you do best and link to the rest‘.

Now advertising seems, finally, to be waking up to the same reality. Continue reading

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What happened when Sky News took images from Twitter

Holy crap police man shot at Southwark tube station! on Twitpic

When Sky News needed a picture to illustrate a shooting at Waterloo Station, they found what they needed on Twitter: a photo of the crime scene taken by Joe Neale and posted to Twitter using Twitpic (used above, with permission).

Just one problem: they didn’t bother to tell Joe. Continue reading