Monthly Archives: June 2007

Relaunched Liverpool Trinity Mirror sites: a thumbs-up

Liverpool Post website

Liverpool Echo website

Trinity Mirror have finally relaunched the first of their local newspaper websites, with the Liverpool Post and Liverpool Echo breaking free of that ‘icLiverpool’ brand and into individually branded sites that reflect their different markets.

It’s been a move the ‘ic’ sites have needed for a long time, and the contrast is considerable. The endless list of vertical navigation options has gone, replaced by a much clearer horizontal bar and the generally ‘bigger canvas’ look that most recent news website relaunches have adopted (larger images, fewer stories).

It’s no surprise to see video getting a stronger placing, while image galleries have become par for the course, although these are given a separate section rather than integrated with stories. And reader involvement is given top billing with four ‘calls to action’ on the banner – “Send your stories/videos/pics” and “Join a forum” (the latter too vague. It would be more productive to see specific forums promoted instead, but maybe that will come in time).

Web 2.0 is a keyword here, and the articles incorporate the facililty to ‘share’ via, Digg or Newsvine (with a helpful ‘What’s This?’ link for the majority of readers who’ll be thinking just that), along with reader comments, prominent RSS feed links and a fantastically comprehensive RSS service generally (well illustrated on the sitemap page).

Blogs are part of the package, and there’s some nice writing there, although someone ought to tell the columnists bloggers about the importance of linking (a music blog that doesn’t link to any band websites/MySpace accounts is pretty criminal – UPDATE Mar 3 ’08: now no longer the case: see comments below), and it would be nice to see more engagement with the blogosphere generally – surely there are some excellent bloggers in Liverpool not on the Trinity Mirror payroll?

The ranking system is a nice idea that hasn’t been thought through enough: as an article’s ranking is only displayed on the article itself it’s not clear how this is useful for readers who have already made the effort to get there. There is a “Most popular” box on the homepage, for instance, but no sign of any place where you can find the “Highest ranked”; it might also be useful for readers to choose only to see stories above a particular rating, as Slashdot does.

And one final weakness is a registration system that doesn’t explain why you should register (elsewhere the call to receive email updates does the job better).

These picky issues aside, the redesign is a massive improvement and much more pleasurable to browse. Aesthetically it beats competitors such as the Lancashire Evening Post and Hull Daily Mail hands-down. Although those newspapers seem to have better grasped the possibilities of new media editorially, this relaunch suggests Trinity Mirror understand the technical possibilities. Most impressive is a tagging system which allows users to click through to articles on the same subject/person – potentially making the accompanying ‘Related articles’ box redundant. reports that the next websites to get the facelift will be the Journal and the Evening Chronicle in Newcastle, and the Middlesbrough-based Evening Gazette “to be followed by titles in South and North Wales, Yorkshire and Scotland.” Will these follow the template, or will there be more editorial freedom? The Post and Echo seem to be based on the same template, so I’m betting on the former, but there is enough freedom here to at least give the papers more identity than ‘icLiverpool’ ever did. relaunch – a sneak preview relaunch beta June 20 2007

“Jim” at has invited me to look at the beta version of the new (screengrab top; current design below) for the Online Journalism Blog. He knows how to make a man feel special.

So of course I oblige, and the site? Well, I’m somewhat underwhelmed. In a year of relaunches, CNN’s effort lacks the ‘big canvas’ approach that seems to becoming the norm (larger images, larger text), and looks ‘small’ as a result. The redesign reminds me of that old cliche: ‘more evolution than revolution’, i.e. ‘we bottled it’.

So, a missed opportunity visually. But where they’ve done much better is under the hood, and in philosophy. Firstly, the decision to release a ‘beta’ version of the site to some users represents a change in the way these things have been traditionally done. So credit for joining the world of the ‘perpetual beta‘. Secondly, video is a stronger element, including a “move to an in-page flash video player and in-page video across our various storytelling pages“, while the primacy of text is challenged by “the idea that, online, all media types are created equal – text, video, photos, graphics and audio“. Er, and interactivity?

This is illustrated vividly by the comparison:

  • Iraq story on
  • Iraq story on Beta:
  • Notably, the site search engine has three options – the Web, CNN News, and CNN video. I’m in the process of finding out how they made video more searchable. Jim tells me:

    “The design itself was done in mind to make videos more searchable and discoverable by external search engines (Google, Yahoo, etc). Because the videos are no longer in a popup, users can link directly to individually videos and find them either from search engines or other partner links.

    “For our internal search engine, we’re constantly making efforts to make our videos more searchable. We’re continually trying to find more ways to integrate more relevant metadata, thereby yielding more relevant results in a search. We’ve come along way and we still have plenty of room for improvement. We’re also continually looking at technologies that will help us improve our searchability.”

    Those points aside, there are lots of little touches which are interesting signs of how news is changing: more prominence given to the Citizen Journalism arm (‘iReport’), more visible RSS feeds, blogs and podcasts, and, er, weather personalisation. I particularly like the subtle ‘Hot Topics’ line just under the navigation, too.

    Of course, the great thing about a beta is: it’s work in progress. And the Behind The Scenes blog is wonderfully open about the changes they’ve already made in response to feedback. If you pop to you can add your own ideas to those already suggested.

    PS: If you want the full CNN presentation, here it is.

    UPDATE: The Journalism Iconoclast has also reviewed the site, and noticed some things I missed, particularly the use of AJAX, which does indeed make this a more impressive site than most:

    “One of my favorite new features of the site is the video page itself. It breaks the video content down into different tabs like “Top Stories,” “Most Popular,” “By Category,” “Staff Picks,” “Live TV,” etc. But they aren’t separate pages. Using the power of Ajax, doesn’t have to reload new pages each time you click on one of those tabs.

    “Click on the story about the Glasgow airport attack. You are taken to the written story about what happened, but at the top of the page you’ll notice tabs for video and photos. If you click either one it puts the video or photos above a summary of the story for you to view — all without reloading the page. It’s very fast and seamless. Clicking on the read button takes you back to the full text.”

    Don’t like a blog? Run to the blogger’s boss

    Two similar stories are enough to make a ‘trend’ in journalese, so here’s one worrying trend in recent weeks to keep your eye on: complaints about bloggers being made to their employers.

    On June 9 Ben Goldacre wrote in his Bad Science column/blog about one of the most eminent scientists in the UK, Professor David Colquhoun, being forced to remove his quackbusting blog from the UCL servers after “complaints from disgruntled alternative therapists”.

    Then, last week, my colleague Andrew Dubber, who writes a popular blog about the music industry – New Music Strategies – was similarly threatened by Paul Birch of Revolver Records.

    Dubber’s crime was not writing anything offensive to Birch, but simply linking to an article which Birch felt promoted “hatred of the recording Industry”. Now I am aware that promoting race hate is a crime, but hatred of the recording industry? Apparently that warrants a lawsuit.

    Dubber, with Birch’s permission, published the correspondence in full. It began with the following email from Birch:

    “I do think allowing indiscriminate criticism of the RIAA is inappropriate for a Government funded institution.”

    Andrew pointed out that he is not an institution. Birch seemed to think otherwise:

    “you are interwoven into the views and policy of the University of Central England and I think that puts you in an exposed positon Andrew.

    “It might not be nice to be sued by the RIAA and potentially put in a position of being made bankrupt; neither is issuing redundancy notices to hard working staff. ” 

    Not nice at all. Dubber asserted his right to link as follows:

    “The way I see it is this: what I’m linking to is opinion about a news story. It’s genuine news and it’s legitimate opinion. You may not agree, but I don’t see anything there that warrants a take-down notice.

    “I would never endorse hate speech or the encouragement of the victimisation of any individual no matter what their job. That link doesn’t even come close to either of those things.

    “More importantly, as someone who comments about the industry, only linking to items that echo the official position of the major label organisations would pretty much make my site valueless to its readers.”

    Paul’s stark response was to insist

    “It expresses opinion, it’s not factual. If you persist then I shall make a formal complaint to the University.” 

    Because of this threat the post got a mention on uber-blog Boing Boing and the resultant hits crashed Dubber’s site. The post also starting creeping towards the first page on Digg. Richard Esguerra from the Electronic Frontier Foundation wrote with a useful list of links including a Legal Guide for Bloggers, Overview of Legal Liability Issues, Online Defamation Law, Privacy, and How to Blog Safely (About Work or Anything Else). He also recommended the Chilling Effects Clearinghouse website, an “online informational resource that addresses Internet law issues”. In the UK, where laws are different, Dubber himself recommended Internet Freedom.

    So will Birch complain? Will UCE take it seriously? Will Dubber get disciplined? Hopefully not. Although UCL were a bit rash to pull down Professor David Colquhoun’s blog (and Colquhoun perhaps should have hosted it externally, as Dubber does), they’ve since laudably reversed the decision. As Goldacre writes of the original complaint:

    “His blog is the problem in hand, but I’ve heard Prof Colquhoun speak about quackery in UCL lecture theatres. Was the electricity, the publicity material, the room rent, a misuse of public funds and resources? I’ve done talks myself, in universities and schools: are they all guilty of wasting public money on robust, challenging, childish and sarcastic discussion of ideas?”

    I couldn’t have put it better myself.

    Are we too hung up on non-linear storytelling?

    I had started to have my doubts. The success of online video suggested that people still wanted a linear ‘broadcast’ experience online. Now, research published on the Online Journalism Review (“Navigating slide shows: What do people choose when every choice is possible?“) finds that people using online slideshows overwhelmingly choose the linear ‘next’ navigation over non-linear alternatives, and asks: “Is the linear orientation to looking through material so hard-wired into our media usage that it is, and will continue to be, the preferred way to take in media?”

    “Even when it was visual information – as this was – and did not logically need to follow a narrative thread – people preferred to move through in the order it was presented. What does this observation tell us about innovation in digital storytelling and our audience’s tolerance for new design paradigms.”

    With some basic information absent, it’s difficult to answer that question. How old were the subjects? How web-savvy?

    There’s another point: the linear options were more visible than the non-linear ones. How would they respond to other designs? Isn’t the ‘slideshow’ medium itself linear, compared to, say, a video gallery?

    That aside, this is much-needed research in an area we could do with exploring further.

    Exhibition of online journalism (and some other stuff but let’s ignore that)

    As the 2006/07 academic year draws to an end, the journalism students at UCE Birmingham have to show off their work at a final year exhibition of all media students’ work. How do you ‘exhibit’ journalism? That’s the challenge.

    This year we’ve had three projects involving online journalism: the first was a news magazine and website aimed at 11-14-year-olds – ‘4 You‘. The second, a website to support a television news production, UR-Central, aimed at “under-represented communities in Birmingham”. And the third (not yet finished), is a blog-based service around disaster-related news.

    The two that are now finished both had their strengths and weaknesses. UR-Central suffered, it appears, from the common problem of ‘production team not communicating with web person’. The resulting website is patchy, with some empty areas where ideas are suggested but not built. But there’s some Flash video, slideshows, a forum, and feedback opportunities.

    The team behind 4 You were much better organised. One member built a content management system, incorporated feedback forms, games, a live weather feed, and a messageboard; there were image galleries, with invites for users to submit content; they blogged during the ‘live’ week (some better than others); and they even produced podcasts.

    Particularly clever was the use of hyperlinks and the ‘title’ tag to explain concepts such as ‘Foreign secretary’ to a young audience. There are calls for readers to engage and contribute throughout, and promotion of the printed product.

    If you want to see more of these and other projects in journalism, design, photography, television, radio, PR and new media, the exhibition takes place in Birmingham at Gosta Green, Corporation Street from Thursday June 21 to Saturday June 23. The students have set up a Facebook page on the event and, it seems, a media exhibition website too.

    And what prompted me to write about all of this? Matt King, top class online journalist that he is, wrote on my Facebook wall to shame me into blogging about it. Clever man.

    The Lofi Podcast: Should newspapers bother with video journalism?

    It’s been the big trend of the last 12 months, with every newspaper rushing to slap video onto its website – with varying results. But given the stretch on resources, should newspapers be doing video at all? And why are they doing it so badly, so often?

    I took advantage of the latest Association for Journalism Education (AJE) conference (“Convergence, and how to teach it”) to discuss the issues with two people who’ve been training the new breed of video journalists – Andy Dickinson of the University of Central Lancashire and Andy Price of Teesside University.

    The result is the first Online Journalism Blog ‘Lofi Podcast’ (recorded on a digital dictaphone, and edited using Audacity). It’s not the BBC, but there’s 26 minutes of informed discussion ranging from problems with the term ‘video journalism’ to why newspapers started doing video in the first place, and whether they should keep on doing it now. Here’s the link:

    How easy is it for your readers to tip you off?

    Here’s a case study in making it easy for your readers to tip you off.

    Earlier today I was sent a link to a YouTube clip of former Bolton Wanderers and Villa midfielder Sasa Curcic, made up of clips from the Serbia, Bosnia and Herzegovina and Montenegro version of Celebrity Big Brother, in which he was competing.

    A quick Google later, and I discover that not only has he been competing – he actually won the thing this week.

    Spotting a quirky story when I see it, and being the nice journalist that I am, I decided to inform the Bolton News and the Birmingham Mail – but through their websites rather than through personal contacts.

    The difference in accessibility is interesting: the Bolton News make it easy for people to contact them, with a range of contacts on a ‘Contact Us’ page. The Birmingham Mail, on the other hand, is not so straightforward. Being part of the ‘icBirmingham’ site means you have to drill down to the Mail section, and then the less obvious ‘About Us’ page.

    So I email both sports editors, and see what happens.

    Within three hours, the Bolton News has a story up – ‘Former Wanderers star wins Big Brother‘. The Birmingham Mail… well, I wait with bated breath.

    So, two lessons: have a very obvious ‘contact us’ link on your news site – and secondly: when you report a tip-off story like this, credit the tipster at the end*, or send an email to let them know their tip was appreciated. If you’re looking to engender a sense of community, and build relations, you need to give something back to reinforce that behaviour.

    *UPDATE: Turns out I was credited – on another page. Thanks to Chris Sudlow for letting me know (see comment), and credit for being savvy enough to monitor incoming links.

    Speech to Trinity Mirror Midlands

    I’ve been at it again. Last night I presented a speech to editors and ad directors at Trinity Mirror Midlands (Birmingham Mail and Post, Coventry Telegraph, Sunday Mercury and various weeklies throughout the region). Given that they’d been exploring digital ideas all day I tried to keep it light to begin with – so the linked Powerpoint below begins with a mock awards, with the more hard hitting stuff coming after.

    The hard-hitting stuff consists of lots of pithy phrases – the headlines were:

    • It’s no longer about content, it’s about services
    • It’s no longer about publishing, it’s about communication

    I talked about how the news industry is having to shift from a 19th century production-based system to a 21st century service-based industry, and how online advertising alone is not going to plug the gap left by dropping print revenues (a number of new business models are covered that may provide other sources of revenue).

    And I tackled this common phrase that the newspaper is now ‘one of many channels’. I think that’s still a ‘broadcaster’ mindset, and that instead we should think of print as ‘one way of helping people communicate’.

    And I revisited some of the elements from my Vienna speech about the strengths that journalism needs to play to: investigative journalism, database-driven journalism, interactive journalism, and multimedia journalism; and reader-driven forms such as wikis and crowdsourcing.

    Here’s the PowerPoint. Comments welcome.

    Speech to Trinity Mirror Midlands

    Speech to the 8th Vienna Globalisation Symposium

    Last week I was in Vienna speaking to the most diverse audience I’m ever likely to address: 120 or so people from organisations including the European Commission, Amnesty International, the European Space Agency, the United Nations, Princeton University and the World Trade Organisation, as well as students from universities in Serbia, Ukraine, Italy, Poland, Germany, Austria, and America.

    They were there to attend the Vienna Globalisation Symposium, and I was speaking as part of the first panel, on ‘Web 2.0: The return of the internet’. The topic of the presentation was Blogs and journalism – click on the link for the Word document. It’s 15-20 minutes long. I may upload audio and/or video later.