The biggest problem for newspapers is not falling readerships, it is falling advertising revenue. It is the move from local monopolies to a global platform where competition is everywhere, and advertising less lucrative.
For all the talk of how journalists can get a grip on new media, there’s been far too little on how ad sales people can do the same. So here I present ten ways ad sales people (and their managers) can save their jobs. Continue reading →
I recently heard about a TV news website that’s only accessible to subscribers to the TV channel. They are resisting moving to an open access model because they believe people stick with the TV channel because of that news: opening up the site, they argue, would give people less of a reason to stay with the service. Continue reading →
This week the Times Educational Supplement relaunched its website TESconnect.co.uk as part-social network for half a million users to share and rate teaching materials . Alex Lockwood spoke to Head of Internet Edward Griffith:
“When we launch, we’ll have the largest single professional network online in the UK. The community lends itself to a social media network.”Continue reading →