It’s early days yet, but the statement doesn’t make encouraging reading for anyone with an interest in the potential of online journalism as a separate medium: the three “new skills and awareness that are and will be required of journalists aiming to work in multi platform news organisations” include:
“b. Developing ideas for repurposing and adding to print or broadcast news material for use on websites including the use of links, background material, writing for the website, the basics of search engine optimisation and use of basic content management systems. [my emphasis]
“c. Using video and audio equipment to produce content for websites and other platforms and publishing it.”
In other words, treating the website as a place to shovel – and possibly add to – content produced for another medium.
The statement does go on to say “It is recognised that this is not an exhaustive list”, but it’s not a promising start.
The biggest problem for newspapers is not falling readerships, it is falling advertising revenue. It is the move from local monopolies to a global platform where competition is everywhere, and advertising less lucrative.
For all the talk of how journalists can get a grip on new media, there’s been far too little on how ad sales people can do the same. So here I present ten ways ad sales people (and their managers) can save their jobs. Continue reading →
In the first part of a five-part series, I explore how and why a talent for brevity is one of the basic skills an online journalist needs – whether writing an article or employing multimedia. This will form part of a forthcoming book on online journalism – comments very much invited.
It shouldn’t have to be said that the web is different, but I’ll say it anyway: the web is different. It is not print, it is not television, it is not radio.
So why write content for the web in the same way that you might write for a newspaper or a news broadcast?
Organisations used to do this, and some still do. It was called ‘shovelware’, a process by which content created for another medium (generally print) was ‘shovelled’ onto the web with nary a care for whether that was appropriate or not.
It was not.
People read websites very differently to how they read newspapers, watch television or listen to radio. For a start, they read 25% slower than they do with print – this is because computer screens have a much lower resolution than print: 72 dots in every square inch compared to around 150-300 in newspapers and magazines (this may change, but usage patterns are likely to stay the same for some time yet).
As a result, you need to communicate your story in less time than you would in print. You need to develop brevity. Continue reading →