Tag Archives: long tail

The notification homepage

Written by Wilbert Baan

The last year has seen social networks like Facebook and LinkedIn updating the design of the homepage to turn it more into a notification page: the homepage as a place where you can see what your friends are doing. Your virtual center of the network.

These updates let you know what your friends are up to, but they also let you know what your friends like or share. The social networks often work as recommendation networks as well. Continue reading

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10 ways that ad sales people can save newspapers

The biggest problem for newspapers is not falling readerships, it is falling advertising revenue. It is the move from local monopolies to a global platform where competition is everywhere, and advertising less lucrative.

For all the talk of how journalists can get a grip on new media, there’s been far too little on how ad sales people can do the same. So here I present ten ways ad sales people (and their managers) can save their jobs. Continue reading

…and I was going to be on a panel with Chris “Long Tail” Anderson…

I was due to take part in the 9th Journalism Leaders Forum next Tuesday, but sadly have had to pull out. I’m especially gutted because Chris Anderson, editor of Wired magazine and author of “The Long Tail“, will be there via video link. Another time perhaps… Continue reading