The last year has seen social networks like Facebook and LinkedIn updating the design of the homepage to turn it more into a notification page: the homepage as a place where you can see what your friends are doing. Your virtual center of the network.
These updates let you know what your friends are up to, but they also let you know what your friends like or share. The social networks often work as recommendation networks as well. Continue reading →
The biggest problem for newspapers is not falling readerships, it is falling advertising revenue. It is the move from local monopolies to a global platform where competition is everywhere, and advertising less lucrative.
For all the talk of how journalists can get a grip on new media, there’s been far too little on how ad sales people can do the same. So here I present ten ways ad sales people (and their managers) can save their jobs. Continue reading →