Search engine optimisation (SEO) is the skill of making it easier for people to find your article when they’re looking for the story, or issue, online. In this video I explain some key techniques in optimising your writing for findability, some of the jargon involved in SEO, and three ‘levels’ that you need to consider in optimising content.
The best online journalism has a range of qualities: it tends to be succinct, easy to scan, and it considers how a user might interact with it — whether through links or embedded elements, or more conversational elements like comments and social media hashtags.
The latest frequently asked questions post focuses on questions from a Masters student interested in the effect of the rise of online news on journalism ethics.
Do you think that the ethical codes of journalism have changed in the transition from traditional journalism to digital?
I think the ethics of journalism have changed, yes, for a range of reasons, and in both negative and positive ways. For example, transparency has become much more highly valued as a journalistic value: journalists are expected to earn the trust of readers much more than was previously the case, and I would argue that is a positive development. Linking to sources, sharing methodologies, etc. forces journalists to hold themselves to higher standards.
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When it comes to news websites’ referral traffic, Google beats Facebook hands-down, with the search giant accounting for 40% compared to Facebook’s 26%. And yet hyperlocals, says publisher John Guinn, are making it harder for people to find them by not making the most of four simple SEO settings. In a guest post for OJB, John explains what those settings are — and how hyperlocal sites can use them to improve their SEO.Continue reading →
We are in the golden age of verification: a generation of journalists trained to process content rather than check it; the culling of the subs who used to; and a generation raised on bullshit with the means to check it and the networks to exchange notes. Continue reading →
Last month The Cambodia Daily announced it was going HTTPS. In a guest post for OJB Joshua Wilwohl explains why they decided to go secure, and how they did it. (Disclosure: Joshua is a student of mine on the MA in Online Journalism by distance learning at Birmingham City University).
During the past year, The Cambodia Daily has witnessed an increase in government interest in monitoring the Internet.
Searches for ‘content marketing’ according to Google Trends. Since February the term has been at the peak of its popularity [Tweet this image]
In a guest post for OJB, Nick Chowdrey looks at why increasing numbers of SEO agencies are hiring journalists.
As online marketing and search engine optimisation (SEO) practices have evolved, journalists have become increasingly sought-after by the agencies that compete to improve their clients’ rankings.
“For a long time there was a very poor practice in online marketing,” says Joe Sharp, Head of SEO at Hearst Magazines. “Generic advertorials were duplicated across multiple sites with strategic links engineered to increase SEO value. Continue reading →
In a previous post, we saw that some regional newspapers do a lot better than others in terms of their Twitter click-through rate. Johnston Press titles, The Northampton Chronicle and Echo, The Scotsman and The Lancashire Evening Post tended to perform the best out of the 10 newspapers that we looked at in this regard.
The Online Journalism Blog talked to Mark Woodward, head of websites at Johnston Press, about the findings and about how Johnston Press sees Twitter as a whole.
Image: Johnston Press
How Johnston Press adapted to Twitter
The need to adapt to the evolving digital landscape is very important for regional newspapers as they attempt to reduce the well documented decline in readership.
A large part of this adaptation is concerned with the growth of social media and the ways that this can be used to drive traffic to a news site.
Out of all the papers analysed in the original post, the Johnston Press titles seemed to be doing this best.
If you’re writing blog posts there are a number of formatting options you should be using regularly to make your article easier to read for users, and easier to understand for search engines (and therefore search engine optimisation). Here’ s a rundown of the 7 most important ones. Continue reading →