Tag Archives: print

Study: do news industry metrics underplay print’s importance? (cross post)

In a cross-post for OJB originally published on The Conversation, Neil Thurman argues that his recent research that suggests current news industry metrics underplay the importance of print reading time. 

Figures published recently suggest that more than 90% of newspaper reading still happens in print. This might come as a surprise given the gloomy assessments often made of the state of print media in the UK but, it turns out, we’re just not measuring success properly. Continue reading

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