Twitter’s new Spaces feature allows journalists to build a close connection with their audiences while expanding stories coverage. In a guest post for OJB, Catalunya Ràdio’s Carla Pedret shares her tips for using the platform.
Newsrooms face the dilemma of adapting to new platforms so often that it has its own name — the Shiny Object Syndrome. One of the latest in that long, long list of shiny new things for journalists to get to grips with is Twitter Spaces (TWS). Launched in December 2020, it’s a live audio chat streamed through the Twitter app — but should you be using it?
The first questions that anyone should ask before trying the platform are the same as with any new tool:
What kind of users has the platform? Are they an audience we want to connect with?
How is the feature going to help us get closer to our goals?
Have other media outlets used the tool? How? What were the results?
Does the tool need to be updated frequently? How does it fit into the newsroom’s workflow?
Asking those simple questions before deciding the next move is going to be a game-changer in your digital strategy.
Being able to tell stories visually is a key skill for multiplatform journalists. This video, made for students on the MA journalism courses at Birmingham City University, explains a range of visual techniques that factual storytellers are using, from image composition to gifs and memes, as well as some tools that can help you make your own visuals.
Somewhere between the heated accusations and counter-accusations, however, there was an important lesson to be learned — and a reasonable discussion to be had.
It is a lesson about understanding very different online cultures, about new journalistic practices, and an emerging dimension of journalistic ethics that few reporters have truly gotten to grips with. Continue reading →
As 2018 comes to an end, in an extract from the introduction to Mobile-First Journalism I look at how the past few years have shaped the current face of mobile and social-native journalism — and what that means for its future.
The mood around mobile and social changed dramatically in 2018. To those working in the field, it could sometimes feel like being caught in the crossfire of a battle. Fake news, Russian trolls, concerns over filter bubbles and hoaxes, censorship, algorithms and profit warnings have all shown that the path to mobile-first publishing is going to be anything but an easy one.
Like any new territory, the mobile landscape is being fought over fiercely. But take a step back from the crossfire and you will see that different actors are fighting over different things, in different ways: and there isn’t just one battle — but three. Continue reading →
The Huffington Post’s UK editor-in-chief Stephen Hull has provoked a curious backlash on Twitter following an appearance on Radio 4’s Media Show where he was asked why he doesn’t pay writers, writes Alex Iacovangelo.
“I love this question,” he replied:
“If I was paying someone to write something because I want it to get advertising, that’s not a real authentic way of presenting copy.
“When somebody writes something for us, we know it’s real, we know they want to write it. It’s not been forced or paid for. I think that’s something to be proud of.”
Tweeters quickly condemned him for encouraging the tactic during a time when jobs are being cut and budding journalists struggle to financially survive.
When a national news story breaks and you need local reaction, how do you exclude the national-level updates that dominate all the other coverage? On Twitter there’s a simple answer: search within lists.
The free version of Twittercounter does something very simple: it shows you a chart comparing two of three metrics: your followers, your volume of tweets, or the number of people you are following.
It’s not completely accurate, but its simplicity does something very important: it focuses your attention on whether your use of social media has any impact, on one metric at least: the size of your audience.
Of course followers is only one metric – I’ll write in a future post about other metrics and other ways of measuring those – but the ease with which Twittercounter works makes it as good a place as any for aspiring students to begin exploring the importance of measurement in modern journalism.
By way of example, here are 11 charts which show how a simple tool like Twittercounter can illustrate what you’re going right as a journalist – and where you can improve. Continue reading →