As 2018 comes to an end, in an extract from the introduction to Mobile-First Journalism I look at how the past few years have shaped the current face of mobile and social-native journalism — and what that means for its future.
The mood around mobile and social changed dramatically in 2018. To those working in the field, it could sometimes feel like being caught in the crossfire of a battle. Fake news, Russian trolls, concerns over filter bubbles and hoaxes, censorship, algorithms and profit warnings have all shown that the path to mobile-first publishing is going to be anything but an easy one.
Like any new territory, the mobile landscape is being fought over fiercely. But take a step back from the crossfire and you will see that different actors are fighting over different things, in different ways: and there isn’t just one battle — but three. Continue reading →
The Huffington Post’s UK editor-in-chief Stephen Hull has provoked a curious backlash on Twitter following an appearance on Radio 4’s Media Show where he was asked why he doesn’t pay writers, writes Alex Iacovangelo.
“I love this question,” he replied:
“If I was paying someone to write something because I want it to get advertising, that’s not a real authentic way of presenting copy.
“When somebody writes something for us, we know it’s real, we know they want to write it. It’s not been forced or paid for. I think that’s something to be proud of.”
Tweeters quickly condemned him for encouraging the tactic during a time when jobs are being cut and budding journalists struggle to financially survive.
When a national news story breaks and you need local reaction, how do you exclude the national-level updates that dominate all the other coverage? On Twitter there’s a simple answer: search within lists.
The free version of Twittercounter does something very simple: it shows you a chart comparing two of three metrics: your followers, your volume of tweets, or the number of people you are following.
It’s not completely accurate, but its simplicity does something very important: it focuses your attention on whether your use of social media has any impact, on one metric at least: the size of your audience.
Of course followers is only one metric – I’ll write in a future post about other metrics and other ways of measuring those – but the ease with which Twittercounter works makes it as good a place as any for aspiring students to begin exploring the importance of measurement in modern journalism.
By way of example, here are 11 charts which show how a simple tool like Twittercounter can illustrate what you’re going right as a journalist – and where you can improve. Continue reading →